Cider Somersby launches new variant ‘Elderflower Lime’

SUBANG JAYA: Malaysia number one Cider Somersby recently launched a new variant named Elderflower Lime which boasts pleasant floral aroma with refreshing twist of lime.

A press release said the Somersby Elderflower Lime, which contains 4.5 per cent alcohol, is now available in bottle ( 330ml) and can (320ml) at major hypermarkets and supermarkets nationwide.

“We are excited to offer cider lovers a new cider - Somersby Elderflower Lime adding to the existing variants of apple, blackberry and sparkling rosé. By adding a twist of lime into the elderflower, this cider simply tastes so refreshing and boasts a pleasant floral aroma,” said Carlsberg Malaysia managing director Lars Lehmann during a media and trade launch held at Morganfield’s Da Men Mall in USJ here.

“Somersby Elderflower Lime was launched in Singapore early this year and it has since grown exponentially and contributed significantly to the cider business of our subsidiary Carlsberg Singapore. We are confident that this new variant will further strengthen Somersby’s foothold as the No.1 cider position in Malaysia,” he added.

To promote the Elderflower Lime variant, the iconic Somersby Kombi mobile bars will be making a month-long roving visits in September to local tourist spots, night markets, supermarkets and hypermarkets around Peninsular Malaysia.

Cider lovers can get a can of Somersby Elderflower Lime free with every purchase of a four- can or four-bottle pack at participating hypermarkets, supermarkets and convenient stores from Aug 27-Sept 30. This deal is also available for the six- can pack Carlsberg or Carlsberg Smooth Draught.

There will be a special food promotion at 100 participating F& B outlets from Sept 1- Oct 31.

Members of the public can also visit www.winetalk.com.my to get the Somersby Mystery Box set worth RM50 comprising all four flavours at only RM35.