AmGeneral Insurance links up with startup Gitogo in move to push digital initiatives

KUALA LUMPUR: Thanks to digital technology, people shop differently now. For one, 89 per cent of millennials, the largest generation worldwide, use search engines to find answers before cal l ing the customer service.

This change is affecting the insurance industry as well, with companies coming up with digital solutions for their customers.

AmGener a l Insur anc e Bhd ( AmGeneral Insurance) chief executive officer Derek Roberts believes that insurance companies need to embrace the change.

“Agents stronghold has great affiliation to the business and we will continue to support our 7,000 Agents network to increase Agent brand royalty. This model undeniably plays a major role in our gross written premium (GWP) therefore we will maintain it through our product and brand development. However, while this ongoing support continues, we also would like to be onboard with the growing digital space following Bank Negara’s init iat ive. AmGeneral Insurance doesn’t just want to embrace digital technologies and provide digital solutions to our customers, we also want to empower our agents and local entrepreneurs to go digital. Together, we can rise up to capture the digital space,” he said.

In an effort to do so, AmGeneral Insurance has been encouraging its agents to utilise the Agents Portal System (APS) where it is equipped with cutting- edge, innovative digital tools that will help agents make more sales and get into the digital space easily.

“Our iCover templates give agents an option to set up a website for their business quickly and cost- effectively. It comes with the APS transaction portal that will make it easy to customers to buy policies. This will help agents generate sales without even leaving their offices,” he elaborated.

AmGeneral made the first move by linking up with local startup Gitogo to offer Personal Accident policy with better coverage and better value on Gitogo.

“AmGeneral, through its trusted brands Kurnia and AmAssurance, have been in the market for a long time. We believe that our customers have a high trust in the brand. It’s a very good opportunity to work with a company of such reputation,” said Gitogo founder and managing director, Tan Shu Yoong.

Gitogo doesn’t just believe in selling insurance policies on their website, however. It wants to educate its customers to be more financially literate by turning Gitogo into a knowledge hub of blog posts, articles, videos and more.

Tan bel i e v e d that empowering the consumer with knowledge will only benefit the industry in the long run. — Bernama