In a US manufacturing hub, no illusions about tariffs and jobs

THOMASVILLE, N.C.: In a town where a 30-feet tall chair is the chief landmark, and which is synonymous with a US furniture industry decimated over the years by imports from China, many greet the possibility of tariffs on Chinese goods with a shrug.

No wonder. Of three once bustling Thomasville furniture plants in the city limits, one is being demolished and cleared for parkland, another may become the site of a new police station, and a third is being converted into apartments.

President Donald Trump is threatening to levy tariffs of up to 25 per cent on US$500 billion of goods imported from China each year, including roughly US$20 billion of furniture, as a way to bring back hundreds of thousands of manufacturing jobs lost to China and other low-cost competitors.

Yet, the transformation of US industries since China’s emergence as the world’s low-cost producer almost two decades ago means many no longer directly compete with Chinese imports, so tariffs may not translate so easily into more US jobs.

At family- owned Bernhardt Furniture in Lenoir, some 90 miles west of Thomasville, executives say it would take about US$30 million in capital investment – some 10 per cent of annual sales – to resurrect standard wood furniture lines now mainly made in countries like China and Vietnam.

That is too much to commit based on a policy that a future administration could reverse.

“The theory is you turn (imports) off, the jobs come back. That’s not really true... The buildings don’t exist. The people don’t exist. The machinery does not exist,” to make the sorts of furniture that now gets imported, said Alex Bernhardt Jr., chief executive and the company founder’s great grandson.

What the company needs now, executives say, is the open markets and steady economy that have allowed it to grow its workforce from below 800 at the end of the 2007-2009 recession to almost 1,500 today – partly on the basis of exports to China.

That growth has been largely driven by demand for more customized, higher end furniture.

In expanding, the 129-year-old company has been hiring not only factory workers, but also designers, marketing experts and other professionals.

In all, it is a different firm from what it was three decades ago when it first began dividing product lines between the United States and Asia.

— Reuters photo Alex Bernhardt, Jr., president and chief executive of family-owned Bernhardt Furniture is seen at the company’s plant in Lenoir, North Carolina.

— Reuters photo The sewing lines at Bernhard Furniture Company which where skilled craft jobs are growing without the help of tariffs, and company officials say they are pressed to fill open positions is shown in Lenoir, North Carolina.