Anmum Essential holds No Sugar roadshow

KUCHING: Malaysian preschoolers are consuming way too much sugar with an average of 7.6 teaspoons daily.

According to the Malaysian Dietary Guidelines for children and adolescents 2013, the recommended added sugar intake for children aged 2- 6 years old should be no more than 3 teaspoons and no more than 4 teaspoons of added sugar a day for children aged 7-10 years.

A recent scientific statement from American Heart Association said that there is clear evidence that added sugars, especially sugary beverages contribute to obesity and other metabolic problems.

This prompted Anmum Essential to kick start a campaign to encourage parents to know what is in the milk that they give their kids every day.

Anmum Essential’s No Added Sugar Roadshow/Campaign 2018 encourages parents to find out if their children are getting all the important nutrients they need without hidden sugars.

Some common examples of sugars are fructose, brown sugar, maltodextrin, dextrose, sucrose, corn syrup solids, glucose syrup solids, and white sugar.

“It is important to hold off sugar from your child’s diet for as long as you can as numerous scientific researches show various behavioural and health benefits

“The first step is for parents to equip themselves with the right knowledge about added sugars so that they can make informed choices,” said Irene Cheah, marketing manager of Anmum at Fonterra Brands Malaysia.

Anmum Essential’s No Added Sugar Roadshow/Campaign 2018 is being held in Sarawak and Sabah to provide more information.

In Kuching, the first roadshow at Emart Batu Kawah starts today until Sept 30 and at Everrise BDC from Oct 5-7 from 9.30 am to 9.30 pm. With every purchase of Anmum Essential milk worth RM250 and above, an Anmum Essential Little Kinder’s Complete Kit will be given free.

Anmum Essential is formulated milk powder containing all the important nutrients for the growing child including key brain nutrients GA and DHA with absolutely no added sugars.

Anmum Essential is part of the Fonterra family which includes Fernleaf and Anlene.

Area sales executive for Fonterra brands, Ho Kuok Ping (second left) and the promoters showing one of the Fonterra brands, Anmum Essential and some of the freebies that customers will get if buying at certain value.

Parents who buy Anmum Essential milk at a value of RM250 and above will get an Anmum Essential Little Kinder’s Complete Kit.