Maxis gives RM25,000 in support of conserving endangered wildlife
KUCHING: Maxis has presented RM25,000 to the Department of Wildlife and National Parks ( Perhilitan) at Menara Maxis Kuala Lumpur yesterday, to support its efforts in protecting and conserving endangered wildlife in Malaysia.
The presentation marked the culmination of its Endangered Malaysians Project in conjunction with Merdeka Month this year,
The total contribution was the result of a combination of the # KitaRakyatMalaysia pledge whereby for each pledge made, Maxis would donate RM1 to Perhilitan, apart from its (Maxis’) own donation.
The partnership between Maxis, Perhilitan and Huawei has resulted in the Endangered Malaysians Project being launched on Aug 24 to celebrate all Malaysians by supporting the conservation of endangered wildlife in Malaysia.
As part of the month-long initiative, Maxis teamed up with leading Malaysian photographers to immortalise and celebrate these animals through the power of technology and photography.
The photos were available for viewing on Maxis’ website and Facebook page as part of the # KitaRakyatMalaysia pledge.
Maxis also produced two videos for this project, which is a campaign video as well as a ‘behind the scenes’ video detailing the photographers’ experience taking photos of the animals.
“When we launched the Endangered Malaysians Project, our goal was to expand the definition of whom and what it means to be Malaysians. Our wildlife is very much a part of our beautiful country’s heritage and as such should be celebrated and protected,” said Maxis’ head of Brand and Partnerships Tai Kam Leong.
“Our commitment to wildlife conservation and its habitat for future generations has always been our mission at Perhilitan. We are therefore pleased to have worked with Maxis in this inspiring project, which aligns very much with one of our objectives of improving knowledge, awareness and community engagement towards our conservation efforts,” said Perhilitan director general Dato Abdul Kadir Abu Hashim.
As part of the project, Maxis also created awareness amongst the younger generation by conducting art workshops for its eKelas students.
More than 200 students from 15 Community Broadband Centres (CBCs) took part in a colouring and drawing competition of the various animals featured in the project.
eKelas, Maxis’ flagship community programme, is an after- school digital learning initiative that aims to improve the academic performance of students in rural communities. Its focus is on three subjects namely Science, Mathematics and English for Form 1, 2 and 3 students.
To know more about the Endangered Malaysians project, members of the public can visit www.maxis.com.my/ KitaRakyatMalaysia.