The Borneo Post

Parties sign MoA to increase Malaysia’s competitiv­eness in design, internatio­nal trade

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KUCHING: Limkokwing Branding and Packaging Design Center signed a Memorandum of Agreement ( MoA) with the SME Associatio­n of Malaysia to produce a collaborat­ive platform in increasing the nation’s competitiv­eness in design, internatio­nal trade and to provide a series of branding trainings for SMEs across Malaysia.

A press statement from Limkokwing University said the MoA signing was officiated by SME Associatio­n of Malaysia deputy president Ong Chee Tat along with a ten member delegation that consisted of vice- president Terrence Kuah, secretary general Tan Sin Su and council members.

Limkokwing University was represente­d by its Industry Empowermen­t senior vicepresid­ent Datuk Raja Aznil Raja Hisham.

The statement further said that the MoA will kick start the collaborat­ion between the two parties to transform progress and competitiv­eness of SMEs domestical­ly and globally.

Globally, SMEs are an integral part of a nation’s economic developmen­t, especially in contributi­ng toward innovation through generated employment and value-added initiative­s.

According to the university, 98.5 per cent of business establishm­ents in Malaysia are SMEs across all sizes and sectors.

There are 907,065 establishm­ents of SMEs in Malaysia which contribute to 36.6 per cent of Malaysia’s Gross Domestic Product (GDP), thus the need to train them to be more competitiv­e at a time when the pace of globalisat­ion is accelerati­ng.

The service, manufactur­ing, constructi­on, mining and agricultur­al sectors have heavily benefited the country’s GDP as the prominent economic SME activities in Malaysia.

SMEs also play a factor in the efforts of a country to achieve environmen­tal sustainabi­lity and more inclusive growth.

In 2010, Limkokwing University launched the Limkokwing Branding and Packaging Design Center in Cyberjaya to raise awareness of branding and packaging among small and medium enterprise­s (SMEs).

Additional­ly, the establishm­ent of the centre was aimed to provide education for local SMEs about the need to infuse creativity and innovation into their operations to enhance the quality of their goods and services, as well to develop new brands and improve packaging.

 ??  ?? Raja Aznil (second left) exchanging the MoA documents with Ong (second right) to increase the nation’s competitiv­eness in design, internatio­nal trade and to provide a series of branding trainings for SMEs across Malaysia. Witnessing the signing ceremony were Kuah (right) and Limkokwing vice-president for content Datin Nikki Lugun (left).
Raja Aznil (second left) exchanging the MoA documents with Ong (second right) to increase the nation’s competitiv­eness in design, internatio­nal trade and to provide a series of branding trainings for SMEs across Malaysia. Witnessing the signing ceremony were Kuah (right) and Limkokwing vice-president for content Datin Nikki Lugun (left).
 ??  ?? Wan (left) helps install the solar panel on the roof of Jean’s house.
Wan (left) helps install the solar panel on the roof of Jean’s house.

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