Singapore Airlines, Destination NSW extend partnership
KUCHING: Singapore Airlines (SIA) and New South Wales (NSW) Minister for Tourism and Major Events, Adam Marshall, jointly announced an extension to the highly successful partnership between SIA and the NSW Government’s tourism and major events agency, Destination NSW.
Aimed at boosting tourism traffic to the Australian state, the agreement was signed following a meeting between the Airline’s senior representatives and Mr Marshall in Singapore.
The new two-year Memorandum of Understanding ( MoU) takes effect from July 1, 2019, following on from the existing successful partnership between SIA and Destination NSW.
Under the agreement, the two parties will jointly develop and promote activities that encourage travellers to visit the New South Wales region through SIA’s services to Sydney.
The parties have agreed to jointly fund advertising and marketing campaigns, as well as familiarisation programmes for trade and media representatives, among other initiatives.
Yeoh Phee Teik, Singapore Airlines’ senior vice president Customer Experience, said the renewed partnership with Destination NSW reflected the Airline’s long-term commitment to grow the tourism market in Australia.
“For more than 50 years we have invested in, and grown our operations to, New South Wales and now operate five daily flights between Singapore and Sydney. Extending our partnership with Destination NSW will allow us to continue to promote the wonderful variety of experiences that New South Wales has to offer and highlight Singapore Airlines’ convenient connections to Sydney,” said Yeoh.
Marshall said the new MoU would allow Destination NSW to work with SIA and travel trade partners to develop and promote itineraries that encourage visitors to spend time exploring both Sydney and regional NSW, making this a great win for the State’s accommodation providers, restaurants and tourist attractions.
“Visitors from Singapore are currently worth an impressive A$ 245 million to our State’s economy and I am delighted we have renewed our agreement with Singapore’s national carrier to help grow this number even further,” Marshall said.
“The NSW Government recently announced the State’s new tourism targets including the first- ever regional target of A$ 20 billion in visitor expenditure by 2025, and investments in aviation partnerships help us to contribute to that goal.
“Our State boasts Australia’s best line-up of events as well as so many outstanding regional destinations within easy reach of Sydney, which is why we are creating increased opportunities for visitors from Singapore to head beyond the city and into regional NSW to experience our award-winning food and wine, golf courses and unique natural experiences.
“It was a pleasure to meet with the Singapore Airlines’ representatives and to secure an extension and expansion of this highly successful partnership, which will continue to boost the economy of Australia’s number one tourism and events State,” Marshall said.