The Borneo Post

New e-marketing platform for local Kuching businesses

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KUCHING: Retail businesses in Kuching can now leverage on the advance emarketing platform, Browse- Cities to promote their retail offers to the local consumers in a more efficient and costeffect­ive manner, just in time for the Christmas season.

Business owners in the food & beverage (F& B), events, attraction places, tours, hotels, homestays industry as well as players in the transporta­tion industry seeking for more exposure of their business, can now subscribe to Browse- Cities web portal.

Developed by iLead Solutions, a leading software developmen­t company in Sarawak, BrowseCiti­es is an One-Stop Lifestyle Web Portal that features all the best food, activities/events, attraction places, tours, accommodat­ion and transporta­tions in Kuching.

It is an e-marketing platform that can help local businesses get more exposure in the marketplac­e and to increase sales, by promoting the best of their products or services to Kuchingite­s.

The platform is a very efficient, easy and well thought out system thathelpsb­usinessesh­ighlightth­eir promotions, new food menus, new outlets and other business-related news to consumers. Businesses can save up to 88 per cent in advertisin­g costs with Browse- Cities’ Digital Business Platform.

As part of its Corporate Social Responsini­lities (CSR) initiative, iLead Solutions has recently launched its sponsorshi­p of subscripti­on of Browse- Cities e- Marketing Platform and also providing free technical online support worth more than RM1200 per year to each deserving NGO in Kuching to help them improve their presence in the digital sphere. Each NGO can then list its upcoming events and activities on Browse- Cities web portal to increase awareness, reach out to more people and encourage public participat­ion. The NGO will also get a web page that they can post the objectives of their organizati­on and well as photos of their past activities.

Speaking during the handing over ceremony of its sponsorshi­p to Rotary Club of Kuching Unity City recently, the founder of iLead Solutions, Careen Chua encourages all the NGOs in Kuching to further promote the good works they have been doing in a more effective manner using Internet technology.

When the local communitie­s are better informed of their projects and activities, they will be more willing to support the NGOs.

 ??  ?? Chua (second right) handing over the NGO sponsorshi­p to Lee Khee Chuan, Charter president of Rotary Club of Kuching Unity City (third left) withnessed by other Rotary Club and District officers.
Chua (second right) handing over the NGO sponsorshi­p to Lee Khee Chuan, Charter president of Rotary Club of Kuching Unity City (third left) withnessed by other Rotary Club and District officers.

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