The Borneo Post

RedBox selected as Shopee’s logistics partner for East Malaysia

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SEPANG: RedBox, AirAsia’s logistics arm, has been named as Shopee’s logistics partner for East Malaysia, effective December 1, 2018.

Under the agreement, RedBox will assume cross-border logistics services to East Malaysia for the leading e- commerce platform in Asean and Taiwan, starting with direct delivery of goods from Shenzhen to Kota Kinabalu and Kuching.

RedBox chief executive officer Datuk Mohd Shukrie Mohd Salleh said, “We are delighted to enter into this collaborat­ion with Shopee, one of Asia’s largest ecommerce players.

“Our appointmen­t as their onestop logistics partner for East Malaysia is a significan­t milestone for RedBox, and a testament to our strategy of offering a high-value product by tapping into AirAsia’s more than 5,000 weekly flights to over 130 destinatio­ns.

“We look forward to extending this service for Shopee to Peninsular Malaysia and eventually, across the entire Asean region.”

As the leading e- commerce platform in Southeast Asia and Taiwan, Shopee sets its sights to grow its reach and decrease delivery time for users in East Malaysia, as Shopee regional managing director Ian Ho said, “Shopee continues to grow from strength to strength, with over 12 million downloads in Malaysia alone, cross border and East Malaysia becomes an integral part of our business.

“Thus, to further bolster our offerings, RedBox was appointed for its extensive network between East Malaysia and China, as well as their full suite of logistics services.

“With AirAsia’s network via RedBox we will soon be able to extend this partnershi­p in to Peninsular Malaysia and in time across the region. We are confident that together with RedBox, we can continue to live up to our promise of fast delivery at low cost.”

Incorporat­ed in March 2018, RedBox is a company under Redbeat Ventures Sdn Bhd, a wholly- owned subsidiary of AirAsia Group Berhad that offers cross- border logistics services for businesses and consumers throughout the airline’s extensive route network.

RedBox’s extensive services include warehouse fulfillmen­t, customs clearance, transporta­tion and last-mile delivery services to e- commerce marketplac­es, small-to-medium enterprise­s and consumers. The RedBox platform enables full track- and trace services for all cross-border shipments, ensuring orders are fulfilled on time via the most efficient route.

 ??  ?? (From second left) Ho, Mohd Shukrie, AirAsia Group chief executive officer Tan Sri Tony Fernandes and Shopee head of operations Esten Mok at the announceme­nt of partnershi­p between RedBox and Shopee.
(From second left) Ho, Mohd Shukrie, AirAsia Group chief executive officer Tan Sri Tony Fernandes and Shopee head of operations Esten Mok at the announceme­nt of partnershi­p between RedBox and Shopee.

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