AirAsia announces partnership with RED in support of fight against AIDS
SEPANG: AirAsia is proud to announce a partnership with RED in support of the Global Fund to fight AIDS in Asean.
The partnership was announced at the unveiling of a special ( WEAREALLCHAMPIONS) RED livery at Sepang Aircraft Engineering ( SAE) here yesterday.
A press release said the funds from the AirAsia-RED partnership will go directly to the Global Fund to support HIV/AIDS programmes in Asean - home to nearly 1.8 million people living with HIV, according to 2017 Joint United Nations Programme on HIV/AIDS (Unaids) data.
AirAsia had also pledged the proceeds from its current free seat promotion and various activities planned for 2019.
For every seat sold on airasia. com and the AirAsia mobile app during the 24-hour period from Tuesday afternoon until Wednesday afternoon (GMT + 8), AirAsia will donate 20 US cents – enough to buy one day’s worth of live- saving antiretroviral treatment for someone living with HIV.
In addition, AirAsia and RED will be collaborating with leading global Asian music label 88rising to launch a new Asean music and arts festival in 2019 to drive positivity and awareness of HIV/ AIDS in the region.
Dates, location and lineup will be announced at a later date.
“We couldn’t be more excited to partner with such a creative and innovative brand like AirAsia. Loved by millions and committed to making a real difference in Southeast Asia, the AirAsia-RED partnership is literally taking the AIDS fight to new heights,” said RED chief executive officer (CEO) Deborah Dugan.
“88rising is absolutely over the moon with the idea of an amazing music and arts festival in Asean that empowers a young audience to save lives,” said 88rising founder and CEO Sean Miyashiro.
“Today’s global partnership is all about championing new opportunities, both for those living with HIV/AIDS and in terms of bringing a broader message of positivity and change to Asean,” said AirAsia Group CEO Tan Sri Tony Fernandes.
The event was attended by Health Minister Datuk Seri Dr Dzulkefly Ahmad, Youth and Sports Minister Syed Saddiq Syed Abdul Rahman, Malaysian AIDS Foundation ( MAF) Malaysian Business Consortium on HIV/ AIDS manager Dr Rethish Raghu, MAF advocacy manager Dayana Omar and AirAsia Group head of branding Rudy Khaw, among others.