Astro selects Telaria as preferred video platform partner

KUCHING: Telaria Inc, the complete software platform to manage video advertising for premium publishers, announced it has been selected as the preferred Video Management Plat form ( VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider.

This partnership with Telaria will be the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps and Astro’s live streaming player.

Astro serves over 23 million ind iv idua ls and achieves approximately 76 per cent penetration of total households in Malaysia, offering a wide range of media and entertainment options spanning TV, radio, and digital media across four languages. As a leading producer of premium, original content for the Asean region, Astro continuously brings innovative technology to market.

With deep relationships across all top video buyers and major brand advert isers, Telaria connects premium publishers with di f ferentiated demand through curated inventory packages and a dedicated buyer UI and deal library.

Advertisers will be able to reach Astro’s audience across multiple screens with the benefit of advanced audience insights, including Astro’s first- party data segments, and content-level targeting.

Ut i l ising Telar ia’s VMP, Astro will be able to gain greater control and insights into inventory and demand data to make informed decisions about its business. Telaria offers publishers the tools they need to accomplish this across all formats and screens seamlessly, through a single platform.

Astro will also have access to live reporting and real- time diagnostics within the VMP, enabling teams to troubleshoot in sub- seconds.

Viewers are increasingly watching a mix of video- ondemand and live TV, and this partnership with Telaria will enable advertisers to better reach audiences everywhere they are watching,” said Andy Yap, vice president of digital adex at Astro.

“As a video- first company, it is vital to us that our customers maintain a great viewing experience and we have confidence that Telaria has the right tools and capabilities that will enable us to transact with advertisers more ef f iciently whi le del ivering that high quality experience for our viewers.