Facebook and Twitter act against AI babysitter rating
FACEBOOK and Twitter are taking action against an automated babysitter-rating system reported by The Washington Post, saying the service broke the social networks’ rules on user surveillance and data privacy.
Predictim, a California-based start-up, analyses babysitters’ online histories, including on Facebook and Twitter, and offers ratings of whether they are at risk of drug abuse, bullying or having a “bad attitude.” Facebook said it dramatically limited Predictim’s access to users’ information on Instagram and Facebook a few weeks ago for violating a ban on developers’ use of personal data to evaluate a person for decisions on hiring or eligibility.
Facebook spokeswoman Katy Dormer said the company also launched an investigation earlier this week into Predictim’s extraction, or “scraping,” of personal data. That investigation is ongoing and could include further penalties.
Twitter spokesman Nick Pacilio said the site conducted its own investigation earlier this week and revoked Predictim’s access to important site tools - known as application programming interfaces, or APIs - that would allow the start-up to review and analyse babysitters’ tweets on a massive scale.
“We strictly prohibit the use of Twitter data and APIs for surveillance purposes, including performing background checks,” Pacilio said.
The crackdown, which was first reported by BBC News, could restrict Predictim’s ability to analyse babysitters with what it called “advanced artificial intelligence” and sell parents the results.
The service was heavily criticised for offering unproven and potentially inaccurate results that could affect a babysitter’s life.
But Predictim’s executives said
We strictly prohibit the use of Twitter data and APIs for surveillance purposes, including performing background checks.
Tuesday they were undeterred and intend to continue pulling publicly available data from Facebook, Twitter and Instagram. Predictim chief executive and co-founder Sal Parsa said he also believed the social media giants’ reaction was at least partially rooted in a competitive rivalry over personal data use.
“Twitter and Facebook are already mining our data. It’s right there, user- generated data. Now there’s another start-up that’s trying to take advantage of that data to help parents pick a better babysistter, and make a little money in the process,” he said. “I don’t know why they ganged up on us. It could be because there’s no benefit for them.”
Dormer, the Facebook spokeswoman, said that Predictim’s continued use of Facebook data would be a direct violation of the network’s rules. “This is not about anything other than making sure the apps on our platform are protecting people’s data,” she said.
Parsa and Joel Simonoff, Predictim’s chief technology officer, said they spoke with Facebook policy officials in recent weeks and received a letter from Twitter this week. The changes would not hurt their algorithms’ accuracy, Parsa said, because the company had “decided to source data from other means.”
The company, which advertises that it has trained its algorithms on “more than 6 billion data points” to assess a babysitter’s “important personality traits,” is working to expand its analyses to include data from babysitters’ blog posts and Reddit activity, Parsa said.
“If you’re not hiding anything, if you’re not abusive, if you’re not a bully, I don’t see why you’d be scared of letting a parent see who you are,” Parsa said. — Washington Post.
Nick Pacilio, Twitter spokesman