Car-sharing application SOCAR partners with leading fast food chain KFC Malaysia
KUALA LUMPUR: Car-sharing application SOCAR partners with one of Malaysia’s leading and iconic fast food chains, KFC Malaysia.
Together, they introduce 12 more SOCAR zones alongside bonus rewards for all to enjoy from December 5, 2018 to February 28, 2019.
Launched earlier this year, car- sharing application SOCAR has been leading the charge in introducing the multiflex* lifestyle to Malaysians in Kuala Lumpur and most recently, Johor Bahru.
“SOCAR seeks to grow the multiflex and car- sharing community through continuous rewards and exciting partnerships. With the support of KFC’s 12 new strategic SOCAR zones, multiflexers from different neighbourhoods can now connect and enjoy added convenience and increased accessibility,” SOCAR Malaysia said in a statement.
“With convenience, sustainability and modern living in mind, SOCAR together with KFC are looking to expand the multiflex and car- sharing community even more. We hope to see more families embracing technology and adopting the carsharing lifestyle as they enjoy their next KFC meal together,” SOCAR Malaysia CEO Leon Foong was quoted as saying.
Recently expanding to Johor Bahru, with a northern and eastern release to follow very soon, SOCAR looks to provide all Malaysians with convenient mobility options when travelling not only within Kuala Lumpur but across the nation.
“With SOCAR being at over 470 locations, car ownership is no longer a necessity for consumers. Our partnership with KFC demonstrates how easy it is for multiflexers to get their favourite KFC bucket and share it with friends and family all without having to rely on their personal car. Technology and car-sharing, when combined, can really help bring retail to the doorsteps of many more,” Foong said.
QSR Brands managing director Datuk Seri Mohamed Azahari Mohamed Kamil was also quoted as saying: “KFC aspires to be at the forefront of providing innovative solutions that can be meaningful to our customers. In order for us to stay ahead of the curve, we strive to be early adopters of change.”
“Car-sharing is the most recent addition to contemporary urban life and it has been progressively transforming the lives of our community.
“Through this partnership, we are encouraging the smart mobility movement that we optimistically believe is the future.”
Alongside their usual purchases, both KFC and SOCAR customers will be able to enjoy SOCAR discounts, complimentary SOCAR hours and KFC Delivery E-vouchers.
“Unique partnership opportunities like this allow us to get creative with our marketing activities and provide our customers with added value, beyond our traditional services. At the heart of it, we are making use of the technologies available to continuously enhance the convenience of our customers,” said Azahari.
With KFC’s expertise in selling food in a fast and friendly environment and bringing people together, car- sharing is now more accessible than ever to Malaysians.