PruBSN wins three top honours for product

KUALA LUMPUR: Prudential BSN Takaful Bhd ( PruBSN) recently received three top honours for its excellence in product innovation and marketing communications.

PruBSN won the Gold Award for Best Small Budget Campaign at the 2018 Dragons of Malaysia award based on its #TipsPruBSN Medical Awareness Campaign via Facebook Live which addressed issues surrounding health and wellness relevant to Malaysians.

“At the 2018 Effie Awards Malaysia, PruBSN received the Bronze Award for the Products and Services in Financial Services category which recognises the excellent marketing efforts of its flagship starter-pack product, PruBSN Anugerah.

“We also bagged the Excellence in Takaful Insurance Services award at the 2018 Malaysia Excellence Business Awards for its overall contribution to the takaful industry,” it said in a statement yesterday.

PruBSN chief marketing officer Wan Saifulrizal Wan Ismail said PruBSN continued to diversify its portfolio and was collaborating with prominent partners in health tech, such as Doctor2U and Prenetics, to offer health platforms that helped create better overall health outcomes for Malaysians.

“With new technology changing the expectations of consumers today, takaful operators and insurers must evolve from meeting their protection needs only at the point of claims to partnering with our customers throughout their life journey.” — Bernama