The Borneo Post

Next week in BizHive Weekly

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The global halal market is set to grow at an exponentia­l rate, driven by increasing demand from both Muslim as well as non-Muslim population­s. Figures show that the global halal market size is expected to reach US$9.71 trillion by 2025, with countries such as Malaysia, set to lead the pack over the coming years. Malaysia is also undertakin­g various initiative­s to cement its status as a global halal hub. However, there are still many challenges in the halal market in terms of a uniform halal certificat­ion, regulation­s, and other issues. BizHive Weekly takes an update on the industry:

“Malaysia’s halal certificat­ion, recognised at the global level, should be used to entice more local and foreign companies keen on capitalisi­ng on that advantage. Malaysia has been involved in the halal industry for a long time but was too focused on selling halal products without considerin­g its expertise in the process of achieving the halal status. We cannot focus only on promoting halal food products as before. Instead, we need to be more aggressive to enlighten the industry players on the halal certificat­ion process, in which we possess recognised expertise.” Datuk Seri Mohd Redzuan Yusof, Minister of Entreprene­ur Developmen­t

“Our halal exports stood at RM43 billion in 2017 and I am confident that we will be able to hit the RM50 billion mark by the end of 2020. Many non-Muslim countries have recognised the untapped potential in the halal market and are now racing to gain a footing, presenting a major business and export opportunit­y for us as Malaysia has always held the benchmark in halal production and certificat­ion.” Hanisofian Alias, Halal Industry Developmen­t Corporatio­n (HDC) vicepresid­ent of Industry Developmen­t

“Industry players of halal products cannot alienate themselves from what is rapidly happening around us – they must adapt, because the technology applies to everyone now and our role at HDC is to nurture and develop these companies to be ready for the global revolution. Companies must evolve to incorporat­e these new technologi­es into their business, deciding how they can use all the tools at their disposal today to develop their business, reduce cost, achieve higher revenue and to increase productivi­ty.” Datuk Seri Jamil Bidin, former chief executive officer of HDC

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