Proton’s 2019 Iriz lives up to ‘Intelligence That Excites’ tagline
SUBANG JAYA: The design of 2019 Iriz portrays ‘ intelligence alongside a sporty look’ with the tagline ‘Intelligence That Excites’, said Proton’s head of design Azlan Othman.
Azlan and his team, in coming up with the design leveraged on the expertise of other design centres within the Geely Group of Companies to create a cohesivelystyled and attractive new look.
Armed with a restyled exterior as well as an intelligent head unit similar to Proton X70, the B- segment hatchback is the first Proton model in the current range to be updated following the collaboration with Geely.
During his presentation to the media recently, Azlan also mentioned the use of styling elements to create a visual link with other Proton models.
“Starting from the front, there are new slim headlights integrated with a prominent grille garnish.
“The shape of the chrome bar is inspired by the ‘Ethereal Bow’ design, while the radiator grille features the ‘ Infinite Weave’ pattern, topped by a trademark Proton logo.
“There is also a bold new front bumper that features a new lower radiator grille, as well as sleek LED daytime running lamps ( DRLs), which add a sophisticated touch to the overall design,” he said.
Proton is holding a ‘ flash promotion’ for the 2019 Iriz, where interested buyers can make online booking for only RM9.99 and Proton would reward the potential buyer with free road tax for a period of two years as a sign of appreciation for booking the model prior to its launch.
The promotion is on now and will conclude at 11.59pm on March 11.
According to Proton chief executive officer Dr Li Chunrong, Proton wants to make 019 Iriz accessible to more potential buyers through this flash promotion.
“Aside from the low commitment fee, we are also offering convenience as bookings can be placed online.
“This is, however, a limited time offer so we encourage interested parties to book their units as soon as possible,” said Li.