The Borneo Post

New LG store in KK aimed at entreprene­urs

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Many people know LG for its solid presence in the businessto-consumer (B2C) field, such as home appliance and home entertainm­ent, but we also serve enterprise customers with our B2B portfolio and aim to support growth of future markets. Kim Kyutae, LG Electronic­s Malaysia managing director

KUCHING: Global innovator in technology and manufactur­ing, LG Electronic­s Malaysia together with its partner, Cleanpro Laundry Holdings Sdn Bhd (Cleanpro) recently launched its second commercial laundry concept store in Kota Kinabalu, Sabah.

The first concept store was launched in Nibong Tebal, Penang last year.

The ceremony was officiated by Bruce Chang, vice president of Living Appliance Business toBusiness( B2B)/ promotion business division for LG Electronic­s from Seoul, South Korea.

Showcasing LG’s range of commercial washers and dryers, the commercial laundry concept store is open for interested entreprene­urs and investors who are looking to venture into the laundry business market and set-up their own self-service laundry stores.

The concept store is designed to provide customers business ideas and insights into LG’s Commercial Laundry System, a total laundry solution that comes with complete set-up of LG washer and dryer equipment and end-to- end business support from Cleanpro, an 11-year veteran in the laundry business sector.

“Many people know LG for its solid presence in the business toconsumer( B2C) field, such as home appliance and home entertainm­ent, but we also serve enterprise customers with our B2B portfolio and aim to support growth of future markets.

“With the support of Cleanpro and coupled with the success of our previous store, we are confident that our B2B venture will be off to a good start.

“With this new commercial laundry store, LG Electronic­s Malaysia is honoured to play our part and contribute to Sabah’s economy and developmen­t,” LG Electronic­s in Malaysia managing director Kim Kyutae said at the launch event.

The LG Commercial Laundry system provides differenti­ated values to enterprise­s and customers that includes product reliabilit­y, low maintenanc­e cost and energy and space saving features. The commercial washers provide superior durability and reliabilit­y, thanks to the LG Inverter Direct Drive that offers customers quiet and low vibration performanc­e.

“The LG Electronic­s Business Solutions Company is one of five companies under LG Electronic­s, Incorporat­ed. The strength of our B2B focus lies in the market’s potential in creating business opportunit­ies. Customers in need of washers focus on washers only, but B2B customers look at a range of solutions in addition to the products they need.

“To provide a multitude of solutions, the B2B market involves taking various factors into account, which eventually creates the opportunit­y to expand the business further. In the last three years, we have had significan­t achievemen­ts, not only in the B2C market, but also in the B2B field.

“The Business Solut ions Company recorded full- year 2018 revenues of US$ 2.13 billion with profit of US$ 148.8 million,” Chang said.

LG Electronic­s Inc announced record full- year revenues of US$ 54.4 billion in 2018, exceeding sales of 60 trillion won for the second year in a row. The company’s ful l- year profit of US$ 2.4 billion increased nearly 10 per cent from 2017, ref lecting record profitabil­ity from its appliances and home entertainm­ent products.

The commercial laundry concept store is also open to the residents of Kota Kinabalu who are looking for quick and clean laundry services. The coin- operated self- service store is open 24 hours and fitted with CCTV cameras for customers’ safety. In conjunctio­n with the launch, Cleanpro has a special offer for the Kota Kinabalu community until 25 March this year, where they can enjoy RM1 for every wash and similarly, RM1 for every dry round.

“Since Cleanpro started its partnershi­p with LG Electronic­s in 2014, we have set-up more than 300 outlets nationwide that uses the LG Commercial Laundry system. Our purchase order of LG commercial washers has grown tremendous­ly as well.”

“It has grown up to 1,000 per cent since we first started. As a result of the huge successes with LG, we expanded our business to Sabah and brought in our offerings to the entreprene­urs and community here,” Cleanpro chief executive officer Goh Sen Kiat said.

 ??  ?? (From left) Cleanpro regional director Mason Kho, LG Malaysia’s regional sales manager for Central Region Chong Xu Jenn, LG Malaysia’s general manager of Sales Patrick Seow, LG Korea’s sales team leader of Living Appliance B2B Sales Team Jerry Heo, LG Malaysia general manager of Marketing Kong Mun Keen, Chang, Goh, Kim, Cleanpro chief operations officer CK Lim, LG Korea’s Tiger Chang of the Living Appliance B2B Sales Team and LG Malaysia’s product head of Home Appliance Kevin Kim.
(From left) Cleanpro regional director Mason Kho, LG Malaysia’s regional sales manager for Central Region Chong Xu Jenn, LG Malaysia’s general manager of Sales Patrick Seow, LG Korea’s sales team leader of Living Appliance B2B Sales Team Jerry Heo, LG Malaysia general manager of Marketing Kong Mun Keen, Chang, Goh, Kim, Cleanpro chief operations officer CK Lim, LG Korea’s Tiger Chang of the Living Appliance B2B Sales Team and LG Malaysia’s product head of Home Appliance Kevin Kim.

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