Consumers’ preference drives UOB Malaysia’s doubledigit growth in digital payments
KUCHING: United Overseas Bank (Malaysia) Bhd (UOB Malaysia) sees customers’ use of digital payment methods in 2018 has grown by almost 50 per cent over the year before.
This increase reflects changes in the way customers’ choose to make payments and is in line with the Bank’s efforts to harness technology to make banking simpler, smarter and safer to meet its customers’ changing lifestyle preferences.
Digital payments via UOB Malaysia’s internet banking service have grown by 25 per cent between January 2017 and December 2018. Customers also made three times more digital payments through the Bank’s mobile banking service, UOB Mighty, in December 2018 compared with 12 months earlier.
According to UOB Malaysia managing director and country head of personal financial services Ronnie Lim, the rise in digital payment methods reflects consumers’ changing banking behavior and preferences with the proliferation of smartphones and the Internet.
“With consumers now relying even more on their smartphones for their day-to-day needs, we see that they are doing more banking on the go. With the internet and the smartphone now an indispensable part of everyday life, customers have come to rely on their devices to perform a host of functions, including making payments. In particular, our customers are turning to mobile and internet banking services to make peerto-peer payments given the added convenience and security digital payments provides.”
According to UOB Malaysia’s data, peer-to-peer payments or digital fund transfers were the most popular digital payment transactions in 2018. Two in three internet and mobile banking transactions by UOB customers were peer-to-peer payments in 2018. Over the same period, customers also used digital payment methods to pay their bills and make credit card payments.
These accounted for 32 per cent of all digital transactions carried out by customers last year. The rise of digital fund transfers coincides with a decline in the use of cheques in peer-to-peer payment. Cheque payments have declined by almost 30 per cent in the last two years.
Lim said customers’ preference for digital fund transfers over cash or cheque transactions is supported by the growing number of digital payment solutions available to Malaysian consumers.
“The wide choice of digital payment solutions available to customers, coupled with a preference for faster, simpler and more secure banking solutions are driving customers’ choice of digital payment methods.
Not only are these solutions convenient given you can perform a banking transaction from anywhere using a smartphone, they are also more secure. Consumers no longer have to carry around large amounts of cash or a cheque book which are prone to loss or theft.
“The rise in digital payments also supports Bank Negara Malaysia’s efforts to move Malaysia towards becoming a cashless economy.”
To meet customers’ preference for digital fund transfers and to encourage greater the use of peerto-peer payments, UOB Malaysia is offering its customers a chance to enjoy cash rebates of RM10 when they register for DuitNow, a peerto-peer payment facility provided by Payment Network Malaysia, with the Bank. Customers will automatically be enrolled for a monthly prize draw to receive an additional RM300 cash rebate.