Built for the new era, Samsung’s Galaxy A80 takes smartphone photography to the next level

KUALA LUMPUR: Samsung Malaysia Electronics ( SME) recently unveiled its latest Galaxy A80 – a smartphone created for the way people are engaging in the ‘Era of Live’.

The Galaxy A80 offers compelling innovations: a captivating, full- screen display, and Samsung’s first revolutionary rotating camera as well as an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalised to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said Samsung Electronics IT and Mobile Communications Division president and chief executive officer DJ Koh.

“The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Created with Samsung’s first rotating camera, the Galaxy A80 lets users seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same triple camera experience with the same highresolution lens, front and rear.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. It is also built with an Ultra Wide angle lens which allows the same viewing angle as the human eye.

Enabled by the rotating camera, users could experience an uninhibited view with Samsung’s first New Infinity Display. The Samsung Galaxy A80 features a 6.7-inch FHD+ Super AMOLED screen.

Galaxy A80’s Dolby Atmos also allows a 360- degree audience experience when using earphones or Bluetooth speakers.

The Galaxy A80 is equipped with a 3,700mAh battery with Super-Fast Charging at 25W capabilities.

The Galaxy A80 also features an intelligent battery which learns its users’ daily routine and app usage patterns to optimise the phone’s power consumption.

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimisation software, which adjusts the battery, CPU and RAM of the device based on the users’ unique usage, helping the phone work harder and launch apps faster.

Bixby Routines also helps keep users on track by learning the user’s app usage patterns and analysing their habits so that it knows which features are needed. Bixby Routines automates everyday tasks and apps based on routine.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software.

This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease of-use, a fingerprint scanner was embedded on- screen so people can intuitively unlock their phone. To complement people’s active lifestyles, Galaxy A80 includes button- activated or hands- free Bixby so that users can get connected to the information needed more conveniently.

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black.

The Samsung Galaxy A80 is currently not available in Malaysian markets but it is expected to be be available here next month or later.