‘Endgame’ tops 3 million viewers on third day in South Korea
MARVEL'S latest superhero blockbuster, ‘Avengers: Endgame', recorded more than 3 million admissions in South Korean cinemas in three days after hitting local screens, official data showed Saturday.
It drew 1.04 million viewers on Friday alone, increasing the total number to 3.21 million, according to the data from the Korean Film Council.
A new program from MBC also speaks to the “average Cho” by addressing the stresses of finding a home in Seoul's merciless real estate market.
Last month, MBC kicked off its new reality series, ‘Where is My Home'. If previous programs about real estate centred on renovation and remodelling people's homes, ‘Where is My Home' puts the focus on addressing the struggles of those without property.
Celebrity hosts Park Na-rae, Kim Sook and other stars do the legwork instead of their “clients,” who are just regular viewers from different socioeconomic backgrounds looking for new rental homes.
The stars divide themselves into two teams, and go on an exciting search for a property that meets a host of criteria - and of course, a budget - set by the clients. The clients are rewarded with some money at the end of the show to help with moving costs.
Like with ‘I Don't Wanna Work', there are plenty of elements that viewers can sympathise with in ‘Where is My Home'. Episodes show the stars having to resort to proposing apartment rooms in basements and properties outside of the city to meet their clients' budgets, something not unfamiliar to recent college graduates or young employees.
Director Lee Yoon-hwa said she got the idea for the program based on her experience of looking for a rental home.
“Though we were doubtful at first whether audiences would be interested in the realistic process of house hunting, the responses have thankfully been good,” Lee said.
“I think it's also because we
The movie took up 84.4 per cent of all seats at cinemas nationwide and 79.7 per cent of all screens available in the country on the day.
‘ Endgame',” the epic finale to the superhero studio's decadelong series of films, was released in South Korea on Wednesday. It set a new box- office record here, attracting 1.34 million viewers on its first day. offer information on real estate, which is something people find difficult [to understand].”
“Although we will show homes of different price ranges in diverse locations, we will focus on introducing rental properties, taking into account most people's feelings about the real estate situation.”
The strategy to appeal to viewers by making TV programs that address mundane concerns and chores is not an entirely new one. Many of Korea's longrunning reality programs capture the day-to- day lives of regular people, rather than the fabulous lives of celebrities.
On SBS' ‘Baek Jong-won's Alley Restaurant', celebrity chef Baek helps small restaurant owners improve their menus and attract customers.
The struggles of these business owners ring close to viewers in Korea, where data shows that around 3,000 people open up restaurants while another 2,000 close their eateries on a daily basis.
MBC's ‘Omniscient Interfering View' puts the spotlight on celebrities' managers rather than the stars themselves. The story of Lim Song, the 23-yearold manager of comedian Park Sung-kwang, resonated deeply with viewers as they saw in her a young adult just trying to do her job well.
“Viewers have gotten bored of celebrities' lives and are thirsting for a story about their own lives, which is why there are now programs like ‘Where is My Home' and ‘ Let's Eat Dinner Together' where regular people are the protagonists and celebrities are just the guides,” said culture critic Jung Dukhyun."