STB and partners go all out in advocating ‘responsible tourism’
Our partnering travel agents are fully on board with us on advocating responsible tourism and sustainability by incorporating eco-friendly practices into their tour packages such as bicycle-rides in the rural areas or organising overnight stays at the local homestays, where we encourage the visitors to make positive contributions to the conservation of the natural and cultural heritage.
Sharzede Datu Salleh Askor
KUCHING: The Sarawak Tourism Board (STB) and its partners are ready to welcome back visitors under ‘responsible tourism’, following an intense Covid-19 vaccination rollout plan that has been carried out since February this year.
In this regard, STB chief executive officer Sharzede Datu Salleh Askor said with increased spotlight on sustainable and responsible tourism especially amidst the pandemic, the agency and its tourism partners would be going all out towards empowering the people to reduce the negative impact on the environment during their travels in Sarawak.
“Our partnering travel agents are fully on board with us on advocating responsible tourism and sustainability by incorporating eco-friendly practices into their tour packages such as bicycle-rides in the rural areas or organising overnight stays at the local homestays, where we encourage the visitors to make positive contributions to the conservation of the natural and cultural heritage,” Sharzede said in a statement issued in connection with the launch of ITB Virtual 2021 from The Waterfront Hotel here yesterday.
STB and its co-exhibitors are participating in Asia’s largest travel trade show organised by Messe Berlin (Singapore) being held virtually from yesterday (Oct 25) until Oct 29.
In the statement issued by STB, it said among the tour packages being highlighted at the designated ITB (Asia’s Largest Travel Trade Show) Pavilion would be ‘frogging’ (actual tours meant for visitors to spot and photograph native species of frogs), photography tours, biking activities, and community-based orangutan conservation efforts.
“Given its rich multi-ethnic culture and impressive biodiversity, Sarawak offers more than 20 national parks open to the public, including its first Unesco World Heritage Site, Mulu National Park.
“For the thrill-seekers, they can opt for adventure tourism such as hiking, off-road biking, deep-sea diving and caving. Meanwhile, nature lovers can go for frogging, birding, and even Rafflesia-sighting.
“Since the onset of the pandemic, STB and its travel agency partners have intensified efforts to keep Sarawak’s visibility and its unique CANFF (culture, adventure, nature, food and festivals) tourism on top of people’s mind through virtual B2B (business-to-business) and B2C (business-to-consumers) events,” said STB.
At the launch yesterday, STB also highlighted its latest destination ‘creatives’ (adverts served to users on webpage, application or other digital environment) themed ‘A Journey Awaits’, featuring Sarawak tourism sector’s readiness to welcome travellers near and far post-pandemic, and bring them along on a voyage of rediscovering Sarawak’s geographical and cultural wonders packed with CANFF.
“When faced with choosing the next destination to travel safely, travellers can be rest assured that Sarawak, being the largest state in Malaysia, offers a vast geographical landscape and a comfortable population density for travellers to have a safe and stress-free travel experience,” it assured.
For more information, go to https://sarawaktourism.com.