Isuzu D-Max continues record performance in 2023
PETALING JAYA: Isuzu’s awardwinning D-Max pick-up truck continues its impressive growth pace as sales in 2023 surpassed the company’s previous all-time record of 9,211 units sold in 2022 by a significant 439 units.
The new record of 9,650 units reaffirms the model’s impressive design and features that have revolutionised the pick-up truck market, earning itself a growing global fan base. With two consecutive years of record sales in Malaysia, the third-generation Isuzu D-Max comprehensively establishes itself as a pick-up truck of choice.
“Since the third-generation D-Max was introduced into Malaysia in 2021, interest in this model has remained consistently high thanks to its good features, excellent driving character, versatile operation and impressive value for money.
“This new model has expanded our customer base by increasing our conquest sales by 185 per cent while retaining our strong core customer base,” said Isuzu Malaysia’s chief executive officer Shunsuke Okazoe.
With a comprehensive range of eight Isuzu D-Max variants available, customers have been able to identify the perfect model for their use, ranging from the hard-working Single Cab to the sophisticated and highlydesirable X-Terrain flagship.
Topping in popularity once again is the 1.9-litre Standard variant that contributed 28 per cent in sales. This variant has been particularly popular due to its modest engine displacement that offers the benefit of lower road tax and lower running costs yet offering spirited performance from its impressively generous power and torque output.
Demand for the flagship XTerrain variant also continued on a positive uptrend in 2023, bolstered by its exceptional finish, high level of sophistication and highly satisfying on- and offroad performance.
Despite being the neophyte in the premium pick-up truck segment, the Isuzu D-Max XTerrain has been the trendsetter, growing by a massive 24.5% since its launch by bringing numerous class-leading features with it including a full suite of Advanced Driving Assistance Systems (ADAS) and a generous 7-year unlimited mileage warranty.
The consistently strong demand for the Isuzu D-Max has seen the brand rise to the No.2 position in Sabah, Kedah and Pahang in the pick-up truck segment and raised the brand to the No.3 position nationwide with a 16.6 per cent market share.
“This third-generation Isuzu D-Max has been a revelation for the brand as it combines the best of Isuzu’s engineering capability with the modern sophistication and mindful ergonomics that customers today demand.
“This makes the D-Max a very capable yet liveable pick-up truck, satisfying every pick-up user’s needs. It is a truck for all,” added Okazoe.