Deloitte M’sia officially unveils TTDI Deloitte MRT station
KUALA LUMPUR: Deloitte Malaysia officially unveiled the TTDI Deloitte MRT station, marking its integration into the network of 29 stations along the MRT Kajang line, used by more than 220,000 daily riders.
The unveiling ceremony was graced by Minister of Transport Anthony Loke. Also in attendance were Deloitte Malaysia chief executive officer Yee Wing Peng, Deloitte Southeast Asia chairman Philip Yuen, MRT Corp CEO Datuk Mohd Zarif Hashim, and MRT Corp director of Land Management & Activation Mohd Shahreza Maswan.
The TTDI Deloitte MRT station serves as an essential nexus for the TTDI community, connecting people and businesses across the Klang Valley to TTDI. The station also provides tremendous convenience for Deloitte employees who commute to work via the MRT.
“Deloitte’s sponsorship of the TTDI MRT station exemplifies a successful private public partnership, aligning with the Madani Government’s principles of collaboration for the betterment of society.
“We appreciate their commitment to this cause, and we look forward to having more corporate entities join us in this undertaking. With this sponsorship by Deloitte, I hope the rakyat will get better facilities and experiences at our MRT stations,” Anthony Loke commented.
The Station Naming Rights programme is an initiative by MRT Corp that presents an opportunity for corporations to participate in brand storytelling at the MRT stations while expanding the reach of their corporate exposure.
It is a noteworthy example of how public private partnerships can elevate the delivery of public services and infrastructure initiatives by providing an additional revenue stream to be utilised for the maintenance and upkeep of the MRT infrastructure.
“This collaboration with MRT Corp goes deeper than just our name on a station – it’s about building a community in TTDI and contributing to a sustainable and robust public transportation system. Deloitte is very proud to be a part of the TTDI community and we are constantly looking for ways to give back.
“I look forward to working together with MRT Corp to further enhance the connectivity and accessibility of our urban public transportation system in the Klang Valley, which will amongst others, contribute directly towards improving the productivity of our workforce and attracting more domestic and foreign direct investments,” said Yee.
“We thank Deloitte for their participation in the Station Naming Rights Program which significantly contributes to the upkeep and maintenance of our stations.
Since the MRT TTDI Deloitte Station started operations in December 2016, we have witnessed a significant growth in ridership, which adds substantial brand value to Deloitte by expanding their reach and visibility.
“In essence, the Station Naming Rights programme is a great marketing opportunity for corporate exposure and brand storytelling while also enabling corporate entities an opportunity to contribute towards a greater public cause,” said Mohd Zarif.
In conjunction with the official unveiling, Deloitte Malaysia would provide 60 refurbished laptops to students residing in PPRs around the Kota Damansara area. Each laptop comes equipped with complimentary YES 4G data from the YTL Foundation, enabling students to tune into virtual KidsEdu classes.
As part of Deloitte’s global WorldClass initiative to positively impact communities, Deloitte KidsEdu aims to improve the academic performance of primary school children in the B40 community, aged between seven and 12.
Since June 2019, the programme has impacted more than 2,100 students nationwide, with 1,000 students successfully graduating upon completion of their primary school education.
English classes are held three times fortnightly in the evening, facilitated by over 200 Deloitte professionals, who have collectively served 1,400 volunteer hours and counting.
From June 2020, the firm has distributed a total of 643 laptops, with a commitment of providing 250 refurbished laptops to the community annually.