Matrade launches eBizLink to boost MSMEs capabilities
KUALA LUMPUR: Malaysia External Trade Development Corporation (Matrade) is intensifying effort in encouraging more micro, small and medium enterprises (MSMEs) to seize opportunities abroad with the launch of the Cross Border e-Commerce Development Programme or eBizLink.
The new initiative serves as a platform to support local MSMEs to uncover new approach for growth by embracing innovative technologies and digitalisation. It also aims to fostering strategic partnership and adapting to evolving market trends by Malaysian enterprises and established international solution providers.
“At Matrade, we are confident that by prioritising digital trade including a strong emphasis on digital marketing and ecommerce solutions, we can cultivate new values and competencies for Malaysian MSMEs to scale up and futureproof their business,” stated Matrade deputy chief executive officer Abu Bakar Yusof.
“By collaborating with a network of international industry partners, we aim to spearhead a series of campaigns and promotional activities abroad, leveraging cutting-edge digital channels for maximum impact.”
The eBizLink programme which will run until 2025, has been carefully crafted to support the government’s goal of achieving 15 per cent contribution to exports from Malaysia MSMEs, as outlined in the Mid-Term Review of the 12th Malaysia Plan.
This initiative aligns seamlessly with the MADANI Economy Framework, the National Trade Blueprint (NTBp), and the recently unveiled New Industrial Master Plan (NIMP) 2030 where these strategic frameworks prioritise digitalisation as a pivotal force driving economic development and resilience. By fostering digitalisation, the programme will also create a more optimistic global outlook and enhance inclusivity among local entrepreneurs.
A comprehensive series of 13 digital campaigns and marketing initiatives will be strategically executed across global markets, including Asean, China, Nigeria, UK, Hong Kong, Chile, United Arab Emirates, and more.
These activities will leverage on networks of established international partners and industry experts.
Concurrently, Matrade is set to collaborate with key partners like DHL Express, Amazon, TikTok Shop, and PGMall domestically to coordinate capacity-building and skill enhancement programmes, specifically focused on crossborder digital trade, contributing to the overall growth and competitiveness of Malaysian businesses.
This year, the eBizLink programme is poised to make a significant impact, aiming to provide support to 650 MSMEs transitioning into the realm of digital exporters.
By facilitating access to international markets and fostering digital trade capabilities, the programme aspires to catalyse an estimated RM90 million in e-commerce export sales.
MSMEs keen on participating in the eBizLink 2024 programmes are encouraged to reach out to Matrade’s eCommerce Ecosystem Unit for comprehensive information about the scheduled activities.