The Borneo Post

Big Grammy year for women nominees spotlights industry progress

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Musicians and critics alike have long accused Grammy voters of ignoring the work of female artists — but this year, it's highly probable that women will take home the night's top prizes.

At Sunday's gala, seven of eight of nominees in the Album and Record of the Year categories are women or gender fluid, among them Taylor Swift, SZA and Olivia Rodrigo — a sea change many industry watchers see as long overdue.

“Women pop stars have gone from owning the red carpet discussion to owning the entire Grammys discussion,” said Kristin Lieb, a professor at Emerson University whose research focuses on entertainm­ent marketing, music and gender.

“That's a significan­t change,” Lieb told AFP.

“The framing is becoming more about their talent and charisma than their bodies and outfits.”

Swift, SZA and Rodrigo snagged chances at Grammy gold in both the album and record categories, joined by Miley Cyrus and indie supergroup boygenius.

Janelle Monae and Lana Del Rey are also in the running for Album of the Year, while Billie Eilish and rising star Victoria Monet both nabbed top record nods.

And then there's Jon Batiste, the decorated jazz polymath who dominated the ceremony two years ago — and is the sole man up for both awards.

Lieb noted the slate is impressive for its representa­tion of women as well as its inclusion of people identifyin­g as gender fluid or queer, including the members of boygenius, as well as

Cyrus, Eilish and Monae.

It's a significan­t shift statistica­lly: from 2012-2022, the Annenberg Inclusion Initiative at the University of Southern California found that just 13.9 per cent of nominees in major categories were women, and the rest were men.

At last year's Grammys gala, half the nominees for Best New Artist were women, as were one-third of the contenders for Song of the Year, which honors songwritin­g.

But in Record and Album of the Year, it was just 15 and 12 per cent, respective­ly.

Those statistics were particular­ly grim when paired with the now infamous words of former Recording Academy CEO Neil Portnow — who said that female artists who want recognitio­n in a music industry that's historical­ly sidelined and demeaned them should ‘step up.'

Late last year, Portnow was sued for allegedly drugging and raping a woman artist in 2018.

But the past year has been one of great strides, with notable historic highs on the Billboard top songs chart for women of color, according to the latest Annenberg numbers released this week.

Following November's nomination­s reveal, the new Academy chief, Harvey Mason Jr, said simply “women had dang good music.”

“And our voters were obviously moved by a lot of it.”

Many of the women nominated are years deep into their careers and part of a field that is diverse in genre and style, in a world that traditiona­lly lumps most famous female artists under the ‘pop' umbrella and shows them the door as they age.

“A woman, if she sells enough, will sort of lose her genre of origin and will be constructe­d

as a pop star no matter what her background is,” Lieb said.

“And generally speaking, the way that has been interprete­d is that pop is sort of synonymous with something that's artificial or fleeting.”

Compare that to the average male musician, she said, who “will be constructe­d as an authentic, talented, genius artist.”

That framing simultaneo­usly serves to diminish the talent and success of women who actually are pop-focused, casting them into a silo that's often perceived as unserious.

Lieb is cautiously optimistic that change is afoot, industrywi­se as well as in the worlds of critics and academics, saying: “Pop music can be art, it can be worthy of serious discussion. It can be worthy of thoughtful­ness.”

And while the music industry's male domination has meant a

Grammy slate like the one this year is cause for celebratio­n, scholar Christine Wisch said she hopes for a world “where we can really just look at the art on its own” without regard for “certain identities.”

A classicall­y trained musicologi­st, Wisch teaches a survey course at Indiana University on women musicians across history, from the medieval era to modern times.

She said her students have voiced particular admiration for the band boygenius — a trio up for six awards — whose members routinely skewer the reductive label “women in rock.”

“As a musician and an educator, I look forward to when this isn't a conversati­on,” Wisch said — “the day in which gender is not part of the conversati­on, when we're not surprised that women are dominating this or that.”

 ?? — AFP photos ?? File photo shows Swift performs during her Eras Tour at Sofi Stadium in Inglewood, California, August 7, 2023.
— AFP photos File photo shows Swift performs during her Eras Tour at Sofi Stadium in Inglewood, California, August 7, 2023.
 ?? ?? File photo shows SZA performs during Austin City Limits Festival at Zilker Park on October 7, 2022 in Austin, Texas.
File photo shows SZA performs during Austin City Limits Festival at Zilker Park on October 7, 2022 in Austin, Texas.

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