Danone M’sia, S’pore announces B Corp certification
KUALA LUMPUR: Danone Specialised Nutrition (Malaysia) Sdn Bhd and Danone Specialised Nutrition (Singapore) Pte Ltd (Danone) the company behind market-leading Dumex Dugro brand, announced that it has become a Certified B Corporation (B Corp), further recognising and deepening its commitment to social and environmental responsibility.
Being the first Certified B Corp food company in Malaysia, confirms Danone’s commitment and presence of accountability and transparency throughout its mission-driven business; Danone Impact Journey. Operating as an entity, underpinning Danone’s Malaysia/ Singapore commitment to driving B Corp, Danone Impact Journey sits at the core of defining the company’s sustainability priorities and transformation ambition in the value chain.
As a unique chain of positive influences B Corp, Danone Malaysia/ Singapore holds accountable, through a verified and transparent journey of continuous improvement, at the forefront of responsible business.
“Becoming a Certified B Corporation putting the flag in the sand to say that Danone Malaysia is committed to the longstanding impacts that our business has on the environment and on the communities around us and those we serve,” said Danone Malaysia and Singapore Country manager Koh Kok Meng, in a statement.
“When we started our B Corp certification, the team was at the forefront of what we could do collectively as an organisation. Being a B Corp is the ultimate badge of honour for our organisation to have, and today, we are proud to be part of the sustainable global community movement toward a more equitable future,” he added.
Danone underwent a rigorous and extensive review of its environmental, social practices and policies. Assessed across Governance, Workers, Community, Environment, and Customers, Danone achieved an overall impact score of 90.4. With this certification, Danone Malaysia & Singapore will be held to high standards of accountability, undergoing a recertification process every three years to update its impact assessment and recertify as a B Corp.
Joining among the ranks of 50 purpose-led businesses in Malaysia and Singapore that meet highly verified standards of social and environmental performance, transparency, and accountability, B Corp for Danone Malaysia & Singapore is much more than a label. It is a hallmark of positive impacts, which redefine what better businesses look like for the communities and planet.
As a specialised nutrition company, it has positioned itself as an advocate of Iron Deficiency Anaemia (IDA) among Malaysian children. The Iron Strong Study which was conducted in a collaborative effort with University Malaya Medical Centre’s (UMMC) to understand the prevalence of anemia risk amongst Malaysian young children using a non – invasive screening device.
The first-of-its-kind, this multi-site clinical study was conducted for six months across selected government clinics in Kelantan, Johor, Selangor, and Sabah. The findings from the clinical study will further help to raise awareness of this critical issue and provide a solution to improve the nutrition status in Malaysia and emphasis the importance of early intervention through proactive screening for Anaemia by including it as part of primary care health screening programmes.
Over in Danone Singapore, the plant-based leading brand Alpro has always been a champion of the conventional alternative to dairy-based drinks packed with essential nutrients and freshness while providing better sustainable solutions to the planet and health. With the growing demand for healthier products, Danone is tapping into the market with wider range of healthier choices products for consumers.
In line with Danone globally, to become the world’s largest B Corp organisation by 2025, Danone Malaysia & Singapore continues to drive ‘public benefit corporation’ through the dual economic and social project outlined in the company DNA as the driving force in building trust and accountability for the people and the community it operates in.