Improving organisational structure focus of Fama’s direction
KUALA LUMPUR: Improving the organisational structure of the Federal Agricultural Marketing Authority (Fama) is among the 12 efforts listed in the agency’s direction for the period 2023 to 2026.
Its director-general Abdul Rashid Bahri said this was to improve and ensure the agency’s leadership is on the right track in line with the era of digitalisation.
“Fama is 59 years old this year, so we will see a change of leadership between the old generation and the young generation in these two years.
“Then we will also empower the experience, knowledge and expertise of the staff because, with the changing world, it is now more urgent for us to change especially in the digital era which is more geared towards Artificial Intelligence (AI),” he told Bernama.
He said the focus will also be on efforts to expand Fama’s powers by amending Section 3 of the Federal Agricultural Marketing Authority Act 1965 on the function of the authority to upgrade its role as the national food security agency.
Abdul Rashid said Fama will also focus on improving the Marketers’ Registration Regulations and the Grading, Packaging and Labeling (GPL) Regulations.
Fama, he added, will also intensify efforts to help youth venture into agriculture through special programmes such as New Breed Market Entrepreneur (NBME) and the Marketing Partner Contract (RPKP) to improve their adaptation towards digitalisation.
“We will guide them, for example, if they want to export their products, what they need to do, how to do the costing, to meet potential importers, we help them in such services,” he said. — Bernama