MyCEB, BESarawak unite to advance business events industry
KUCHING: The ‘My TripleE (Excel, Elevate, Enlivened)’ campaign, introduced by Malaysia Convention and Exhibition Bureau (MyCEB) and Business Events Sarawak (BESarawak), is set to showcase Malaysia’s offerings in conventions, exhibitions, corporate meetings and incentives.
According to MyCEB meeting and support incentives division director Mohammad Isa Abdul Halim, the campaign aims to provide participants with the tools, resources and insights necessary to excel in their roles and contribute to the overall success of events hosted in Malaysia.
“We believe we can collectively raise the bar for business events in Malaysia and provide event participants with unforgettable experiences,” he said at the MyCEB-BESarawak engagement session with industry partners, here Monday.
BESarawak chief executive officer Amelia Roziman, in a release issued in conjunction with the session, emphasised the significance of strategic alliances in driving progress within the business events industry.
“BESarawak will continue giving support to MyCEB in propelling business events industry.
“Our partnership and collaboration with MyCEB through the initiative like the My TripleE campaign demonstrates unwavering commitment to support and attract more business events to Sarawak, while elevating Sarawak as a premier destination for business events in Asia,” she said.
Last year, MyCEB concluded 20 international events, hosted a total of 19,173 delegates and generated an estimated economic impact of RM155.9 million for Sarawak – all signifying the capacity to unite people globally.
The Monday’s event provided ample opportunities for networking, engagement and collaboration with the state bureau and industry partners, reinforcing the shared dedication of MyCEB and BESarawak to foster growth and innovation in the business events sector.
Also present was BESarawak business development and marketing general manager Jason Tan.