Gree M’sia lauded for performance despite fierce competition
KUCHING: Gree Malaysia has recorded remarkable sales performances for its airconditioning products and after-sales services despite fierce pricing competition in the market, says Temenggong Dato Vincent Lau.
The KTS Group deputy managing director points out that with strong backing from the company’s headquarters in China in terms of branding and technology advancement, the close partnership between its China and Malaysia operations will deliver a unique value to consumers while fostering longlasting relationship.
“Since KTS assumed the role of Gree’s sole distributor for airconditioners in Malaysia back in 2006, we have weathered numerous storms and navigated through unprecedented challenges, including the trials brought on by the Covid-19 pandemic,” he said during the Gree Night 2024 held at KTS Garden here Saturday.
Lau also expressed gratitude to the unwavering efforts of the company’s dealers across the country and Brunei in promoting Gree air-conditioning products to consumers.
“Despite these challenges, not only have we persevered but we have also thrived, thanks in no small part to the steadfast support of our dealers and the trust of our consumers,” he said.
Meanwhile, Gree Overseas Sales Company vice general manager Owen Li underscored Gree’s commitment in developing a range of energy-saving and intelligent products to meet the diversified needs, such as the Residential Air Conditioner Pure Master series that was launched last year.
According to him, apart from air-conditioners, Gree also provides a range of home appliances such as refrigerators, washing machines and air purifiers.
“Gree’s journey is far from over. Our company remains steadfast in pursuit of self-innovation and is committed to spare no efforts to create more stories of ‘Made in China, Loved by the World’,” he added.
Li pointed out that Gree had been recognised for its groundbreaking technologies and innovations, including its pioneering achievements in mining air-conditioning and lychee preservation equipment.
“In 2023, Gree made it to the prestigious Forbes Global 2000 list once again, ranking 331 – a notable improvement of 25 spots compared to the previous years.”
However, Li said the company faced a turbulence in 2023 that was characterised by challenges and opportunities internationally and locally, and in this regard, he thanked dealers and partners for their steadfast support.
Also taking place during the dinner was the presentation of high-achiever awards for 2022 and 2023 to Gree Malaysia’s dealers in the country.