MR D.I.Y. launches emotional festive webfilm ‘Sama-Sama Melangkah’
KUALA LUMPUR: MR D.I.Y. has unveiled a heartwarming webfilm titled ‘Sama-Sama Melangkah’ just in time for Hari Raya Aidilfitri, capturing the essence of familial bonds and reconciliation.
The poignant 4-minute narrative follows Rahmat, a young man striving to support his family amidst life’s challenges. Relocating for work, Rahmat faces the difficult decision of placing his mother in a nursing home, feeling the pang of separation despite maintaining regular contact.
When confronted by his daughter about his perceived neglect, Rahmat is confronted with memories of his own shortcomings, prompting a journey of forgiveness and reconnection.
MR D.I.Y. Group head of marketing Alex Goh emphasised the film’s emphasis on storytelling as a unifying force, highlighting its portrayal of the enduring relationship between mother and son.
“The film urges Malaysians to embrace the spirit of Ramadan and Hari Raya Aidilfitri by fostering familial bonds and creating lasting memories,” he said.
Available across MR D.I.Y.’s official digital platforms, the webfilm serves as a centerpiece of the ‘Raya Sama-Sama’ initiative, accompanied by a nationwide promotion offering a diverse range of festive decorations and household essentials.
Additionally, Malaysian celebrity Alif Satar is joining the festivities as MR D.I.Y.’s festive ambassador, engaging fans through exclusive events like ‘Meet & Greet’ and ‘Buka Puasa’ at select locations.
For more details on MR D.I.Y.’s Hari Raya Aidilfitri initiatives, visit their website and social media channels.