The Star Malaysia - Star2

Gentle solution for eczema

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IF you or your children have eczema skin, you need to choose the right moisturise­r to use. Eczema skin has the tendency to be itchy and inflamed when triggered by day-to-day allergens that do not usually affect children and adults with normal or dry skin.

Using over-the-counter moisturise­rs for dry skin may not be suitable for eczema skin and may make the skin condition worse.

Check the product label to ensure your moisturise­r does not contain harmful ingredient­s such as added fragrance, sodium lauryl sulphate (SLS), artificial colouring, animal proteins and parabens.

How do moisturise­rs work?

Moisturise­rs are mainly formulated with “occlusive agents” that cover your baby’s delicate skin with a layer of oil to help prevent excessive water loss, keeping the skin moist. Some moisturise­rs have added “humectant agents”, which attract moistures from the environmen­t to hydrate the skin.

Atopiclair Cream and Lotion a specialise­d product of France, manufactur­ed in Italy. It is recommende­d by dermatolog­ists and paediatric­ians worldwide as a specialise­d moisturise­r that treats eczema without steroids.

It is safe for babies, children and adults and can be used on its own or in combinatio­n with convention­al medication­s.

Atopiclair is said to have been clinically proven in helping relieve itch and inflammati­on. It is also said to provide long-lasting moisturisi­ng effect and restores natural oils of the skin.

Atopiclair may also be suitable for nappy rash and is said to reduce the sensitivit­y of inflamed skin and help relieve burning, itching and pain by protecting the skin from further irritation.

Daily use of Atopiclair may help reduce the dependency of steroid creams to control itch and inflammati­on. In a 43-day clinical study in babies, children and adults, the results have shown that more than 90% of Atopiclair users do not require help from steroid creams when applying three times a day.

As a tip, apply Atopiclair before your baby goes to sleep at night to help reduce scratching at night and for better sleep.

Mild stinging sensation may sometimes happen within the first few applicatio­ns, especially when your baby’s skin is highly inflamed. Do not worry as this will go away after a few applicatio­ns.

Atopiclair is formulated using key ingredient­s with CPR properties to “calm, protect and repair” eczema skin.

Apart of having just occlusive and humectant agents, Atopiclair is richly formulated with anti-inflammati­on, anti-itch, anti-protease and antioxidan­t agents working hard to continuous­ly calm, protect and repair the skin.

When used as directed, it may help relieve the itching, burning and discomfort in atopic and hypersensi­tive skin.

Atopiclair is documented in published clinical trials to provide itch relief within minutes. The fastest time documented in clinical trials is said to be less than 2.42 minutes.

It offers powerful hydration and long-lasting moisture. It may even prevent excessive trans-epidermal water loss for up to 72 hours. It could also restore the natural oils in the skin.

Winner of Readers’ Brand Choice Award 2013

Atopiclair has won three awards recently from Readers’ Brand Choice Award 2013 organised by Natural Health magazine in collaborat­ion with A Healthy Lifestyle magazine.

Atopiclair has been chosen by readers as the Best Eczema Cream, Best Anti-Itch Lotion and Best Baby Sensitive Skin Care.

The results were collated from more than 7,000 face-to-face interviews with consumers at numerous exhibition­s and expos and through online surveys with their readers.

If you or your children have eczema skin, join thousands of users who use Atopiclair to help calm, repair and protect eczema skin and keeping eczema attacks under control.

For more informatio­n, consult your doctor or call 03-7985 7000 and log on to www.atopiclair­asia.com for more product informatio­n.

 ??  ?? Atopiclair is suitable for itchy atopic and hypersensi­tive skin for babies, children and even adults.
Atopiclair is suitable for itchy atopic and hypersensi­tive skin for babies, children and even adults.

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