Gen­tle so­lu­tion for eczema

The Star Malaysia - Star2 - - PARENTING -

IF you or your chil­dren have eczema skin, you need to choose the right mois­turiser to use. Eczema skin has the ten­dency to be itchy and in­flamed when trig­gered by day-to-day al­ler­gens that do not usu­ally af­fect chil­dren and adults with nor­mal or dry skin.

Us­ing over-the-counter mois­turis­ers for dry skin may not be suit­able for eczema skin and may make the skin con­di­tion worse.

Check the prod­uct la­bel to en­sure your mois­turiser does not con­tain harm­ful ingredients such as added fra­grance, sodium lau­ryl sul­phate (SLS), ar­ti­fi­cial colour­ing, an­i­mal pro­teins and parabens.

How do mois­turis­ers work?

Mois­turis­ers are mainly for­mu­lated with “oc­clu­sive agents” that cover your baby’s del­i­cate skin with a layer of oil to help pre­vent ex­ces­sive wa­ter loss, keep­ing the skin moist. Some mois­turis­ers have added “humec­tant agents”, which at­tract mois­tures from the en­vi­ron­ment to hy­drate the skin.

Atopiclair Cream and Lo­tion a spe­cialised prod­uct of France, man­u­fac­tured in Italy. It is rec­om­mended by der­ma­tol­o­gists and pae­di­a­tri­cians world­wide as a spe­cialised mois­turiser that treats eczema without steroids.

It is safe for ba­bies, chil­dren and adults and can be used on its own or in com­bi­na­tion with con­ven­tional med­i­ca­tions.

Atopiclair is said to have been clin­i­cally proven in help­ing re­lieve itch and in­flam­ma­tion. It is also said to pro­vide long-last­ing mois­tur­is­ing effect and re­stores nat­u­ral oils of the skin.

Atopiclair may also be suit­able for nappy rash and is said to re­duce the sen­si­tiv­ity of in­flamed skin and help re­lieve burn­ing, itch­ing and pain by pro­tect­ing the skin from fur­ther ir­ri­ta­tion.

Daily use of Atopiclair may help re­duce the de­pen­dency of steroid creams to con­trol itch and in­flam­ma­tion. In a 43-day clin­i­cal study in ba­bies, chil­dren and adults, the re­sults have shown that more than 90% of Atopiclair users do not re­quire help from steroid creams when ap­ply­ing three times a day.

As a tip, ap­ply Atopiclair be­fore your baby goes to sleep at night to help re­duce scratch­ing at night and for bet­ter sleep.

Mild sting­ing sen­sa­tion may some­times hap­pen within the first few ap­pli­ca­tions, es­pe­cially when your baby’s skin is highly in­flamed. Do not worry as this will go away af­ter a few ap­pli­ca­tions.

Atopiclair is for­mu­lated us­ing key ingredients with CPR prop­er­ties to “calm, pro­tect and re­pair” eczema skin.

Apart of hav­ing just oc­clu­sive and humec­tant agents, Atopiclair is richly for­mu­lated with anti-in­flam­ma­tion, anti-itch, anti-pro­tease and an­tiox­i­dant agents work­ing hard to con­tin­u­ously calm, pro­tect and re­pair the skin.

When used as di­rected, it may help re­lieve the itch­ing, burn­ing and dis­com­fort in atopic and hy­per­sen­si­tive skin.

Atopiclair is doc­u­mented in pub­lished clin­i­cal tri­als to pro­vide itch re­lief within min­utes. The fastest time doc­u­mented in clin­i­cal tri­als is said to be less than 2.42 min­utes.

It of­fers pow­er­ful hy­dra­tion and long-last­ing mois­ture. It may even pre­vent ex­ces­sive trans-epi­der­mal wa­ter loss for up to 72 hours. It could also res­tore the nat­u­ral oils in the skin.

Win­ner of Read­ers’ Brand Choice Award 2013

Atopiclair has won three awards re­cently from Read­ers’ Brand Choice Award 2013 or­gan­ised by Nat­u­ral Health magazine in col­lab­o­ra­tion with A Healthy Life­style magazine.

Atopiclair has been cho­sen by read­ers as the Best Eczema Cream, Best Anti-Itch Lo­tion and Best Baby Sen­si­tive Skin Care.

The re­sults were col­lated from more than 7,000 face-to-face in­ter­views with con­sumers at nu­mer­ous ex­hi­bi­tions and ex­pos and through on­line sur­veys with their read­ers.

If you or your chil­dren have eczema skin, join thou­sands of users who use Atopiclair to help calm, re­pair and pro­tect eczema skin and keep­ing eczema at­tacks un­der con­trol.

For more in­for­ma­tion, con­sult your doc­tor or call 03-7985 7000 and log on to www.atopi­claira­ for more prod­uct in­for­ma­tion.

Atopiclair is suit­able for itchy atopic and hy­per­sen­si­tive skin for ba­bies, chil­dren and even adults.

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