It’s all about women In thIs spe­cIal edI­tIon of pero­dua’s best­seller.

The Star Malaysia - Star2 - - NEWS - By RIZAL JO­HAN rizal@thes­

This Myvi edi­tion is only for the fairer sex, and only 60 units have been pro­duced.

PERO­DUA re­cently launched a spe­cial limited edi­tion Myvi as part of its Fe­male Em­pow­er­ment Move­ment (FEM) cam­paign tar­geted at women.

“Pero­dua’s Fe­male Em­pow­er­ment Move­ment or FEM for short is to treat our fe­male cus­tomers to some­thing unique - a spe­cial limited edi­tion Pero­dua 1.5 litre Myvi which is cus­tomised for the mod­ern young woman in mind,” said Pero­dua pres­i­dent and chief ex­ec­u­tive of­fi­cer Datuk Ami­nar Rashid Salleh.

Only 60 limited edi­tion FEM Myvis were pro­duced and are avail­able in Ivory White dec­o­rated with a trendy sticker de­sign.

The in­te­rior in­cludes leather seat cov­ers with the FEM logo, leather wrap steer­ing, an ex­clu­sive mul­ti­me­dia sys­tem with nav­i­ga­tion and re­v­erse cam­era, so­lar and se­cu­rity win­dow film, car­pet mat with the FEM logo and an ex­clu­sive mul­ti­pur­pose con­tainer.

“All in all, we have in­cluded about RM4,000 worth of spe­cial fea­tures without in­creas­ing the price of the car,” said Ami­nar.

The cars how­ever, can only be pur­chased by FEM mem­bers on a first-come-first-serve-ba­sis.

To qual­ify, the ap­pli­cant must be a woman and at least 18-years-old as well as own a Pero­dua car or at least drive one.

You also have to reg­is­ter at www.per­o­d­u­ mi­crosite to be part of this move­ment and will be en­ti­tled to re­ceive a mys­tery birth­day gift, at­tend fun em­pow­er­ment work­shops as well as be in­vited to Pero­dua launches and work­shops.

The mi­crosite also pro­vides a vir­tual fun place for FEM mem­bers to socialise, share ex­pe­ri­ences and get rel­e­vant in­for­ma­tion about FEM and other re­lated in­for­ma­tion on women’s is­sues.

Pero­dua is tar­get­ing a mem­ber­ship of 10,000 women by the end of 2014.

The FEM Myvi has a limited run of 60 units.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.