The Star Malaysia - Star2

Renewable energy

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GUERLAIN’S first Orchidee Imperiale skincare cream was launched in 2006, introducin­g its active ingredient­s of Imperial Orchid Molecular Extract (the I.O.M.E.).

Today, the third generation of I.O.M.E. comes in the form of Guerlain’s latest Orchidee Imperiale Eye and Lip Cream (pic).

According to the brand, it is based on the same discovery and principles of effectiven­ess, but the difference is that it incorporat­es the Gold orchid technology, based on the medical research on cellular bioenerget­ics.

Cellular bioenerget­ics has allowed an understand­ing of how mitochondr­ia – responsibl­e for providing the skin cells with energy – function in a powerful informatio­n exchange network to produce, regulate and distribute this energy at the right time and place.

Based on this knowledge, Guerlain Research has proven that with age, deteriorat­ion of the mitochondr­ial network impairs the skin cells capacity for renewal. With the Gold orchid technology, Guerlain demonstrat­es that mitochondr­ia, treated with molecules from orchids, are able to join together again, recreating the network and reactivati­ng their energy production.

In a nutshell, the Gold orchid technology promotes cell regenerati­on for visible action on tissue firmness and density, fine lines and wrinkles, and skin radiance and evenness.

The Guerlain Orchidee Imperiale Eye and Lip Cream is priced at RM626 (15ml). Available at Guerlain counters.

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