I WAS impressed with the Chinese New Year festival message by electricity giant Tenaga Nasional. It is inspiring, and spot on. It is a message on family bonding.
A collaboration with Leo Burnett, TNB’s ad is heartwarming and leaves a lasting impression in the minds of Malaysians. I am delighted by it.
More importantly, it promotes the importance of togetherness with our families, yet retains a humourous element.
The storyline revolves around an elderly woman sitting alone looking depressed. Her visiting family members are in various parts of the house, but all too immersed in their gadgets to socialise or communicate.
In her objective to bring everyone together, she unplugs the electrical cables and then heartily laughs as they rush out of their rooms into the living room. With the plug in hand, she now directs the family into the dining room, to enjoy a distraction free reunion dinner, ending with everyone spending quality time together.
The script tells us how important it is to have family time, more so as we celebrate the festive season together by eating, talking and chatting, rather than be confined to our rooms and individual devices. It is time we talk, laugh, and interact with those around us!
I thank TNB for the inspiring script. – Bulbir Singh