Come to­gether

The Star Malaysia - Star2 - - LIVING -

I WAS im­pressed with the Chi­nese New Year fes­ti­val mes­sage by elec­tric­ity gi­ant Te­naga Na­sional. It is in­spir­ing, and spot on. It is a mes­sage on fam­ily bond­ing.

A col­lab­o­ra­tion with Leo Bur­nett, TNB’s ad is heart­warm­ing and leaves a last­ing im­pres­sion in the minds of Malaysians. I am de­lighted by it.

More im­por­tantly, it pro­motes the im­por­tance of to­geth­er­ness with our fam­i­lies, yet re­tains a hu­mourous el­e­ment.

The sto­ry­line re­volves around an el­derly woman sit­ting alone look­ing de­pressed. Her vis­it­ing fam­ily mem­bers are in var­i­ous parts of the house, but all too im­mersed in their gad­gets to so­cialise or com­mu­ni­cate.

In her ob­jec­tive to bring ev­ery­one to­gether, she un­plugs the elec­tri­cal ca­bles and then heartily laughs as they rush out of their rooms into the liv­ing room. With the plug in hand, she now di­rects the fam­ily into the din­ing room, to en­joy a dis­trac­tion free re­union din­ner, end­ing with ev­ery­one spend­ing qual­ity time to­gether.

The script tells us how im­por­tant it is to have fam­ily time, more so as we cel­e­brate the fes­tive sea­son to­gether by eat­ing, talk­ing and chat­ting, rather than be con­fined to our rooms and in­di­vid­ual de­vices. It is time we talk, laugh, and in­ter­act with those around us!

I thank TNB for the in­spir­ing script. – Bul­bir Singh

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