Care­fully does it

The Star Malaysia - Star2 - - READS - Re­view by JES­SICA GRESKO

Jim Cramer’s Get Rich Care­fully

Au­thor: James J. Cramer

Publisher: blue rider Press, 448 pages, non-fic­tion

WHO wouldn’t want to Get Rich Care­fully, as the ti­tle of Jim Cramer’s new book prom­ises? The stock mar­ket may seem scary, but Cramer says you can make money with re­search, logic and pru­dence. That sounds good to me.

Read­ers may know Cramer as a co-an­chor of CNBC’s Squawk On The Street or from his week­day stocks show Mad Money, which re­cently passed the 2,000 episode mark. He is also a pro­lific au­thor; his books in­clude Jim Cramer’s Get­ting Back To Even, Jim Cramer’s Real Money: Sane In­vest­ing In An In­sane World and Jim Cramer’s Mad Money: Watch TV, Get Rich.

In Get Rich Care­fully, he makes the pitch that you can get wealthy by be­ing care­ful and me­thod­i­cal. He starts, pa­tiently enough, by talk­ing about the forces that move a stock’s price. And he tells you which quar­terly earn­ings calls will help you un­der­stand the mar­ket. For ex­am­ple, heavy equip­ment com­pany Cater­pil­lar can help take the pulse of the world’s economies.

Most in­ter­est­ing to me was a chap­ter on CEOs where Cramer talks about 21 com­pany heads he likes, men and women he’s bet­ting on as much as their com­pa­nies.

Most of the com­pa­nies and some of the CEOs are well known, in­clud­ing Bob Iger at Dis­ney, Howard Schultz at Star­bucks and In­dra Nooyi at Pep­siCo. But be­fore I read Cramer’s book, I didn’t know any­thing about Sandy Cut­ler at Ea­ton, a power man­age­ment com­pany, or De­bra Ca­faro at Ven­tas, which owns se­nior hous­ing com­mu­ni­ties and other health care prop­er­ties.

Whether Cramer’s ad­vice will make you a boat­load of money or not, his ra­tional ex­pla­na­tions make stocks seem less in­tim­i­dat­ing.

I read most of the book with my cell­phone handy, look­ing up cur­rent and his­tor­i­cal stock prices as he talked about com­pa­nies. That doesn’t mean Cramer has per­suaded me to in­vest. I haven’t bought any­thing yet. – AP

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