Edgy ev­ery­day style

A strong part­ner­ship be­tween an online fash­ion re­tailer and a Malaysian brand makes trendy ready-to-wear at­tire more eas­ily ac­ces­si­ble to cus­tomers.

The Star Malaysia - Star2 - - TRENDS -

ONLINE fash­ion re­tailer Fash­ionValet has teamed up with pop­u­lar lo­cal brand PU3 as part of their De­signer <3 FV Se­ries, an ini­tia­tive in­tro­duced last year to cre­ate orig­i­nal and trendy ready-towear cloth­ing lines ex­clu­sively for the web­site.

PU3 <3 FV is the fourth col­lab­o­ra­tion for the multi-brand web­site, which for over three years has worked at giv­ing lo­cal de­sign­ers a plat­form to bring their brands to cus­tomers. Fash­ionvalet of­fers ap­parel, ac­ces­sories and beauty prod­ucts from a wide va­ri­ety of lo­cal and in­ter­na­tional brands.

“PU3 was one of the first few la­bels to join Fash­ion Valet when it first launched in 2010, so this col­lab­o­ra­tion is close to our hearts,” said Fash­ionValet man­ag­ing di­rec­tor Vivy Yu­sof.

The brand is known for their edgy and so­phis­ti­cated aes­thetic, gar­ner­ing a strong fol­low­ing from lo­cal celebri­ties, who reg­u­larly wear PU3’s cre­ations to red car­pet events.

“I have al­ways been in­spired by women who are strong, con­fi­dent and com­fort­able in their own dis­tinct style – women who are dar­ing, yet re­fined. I con­sider my­self for­tu­nate that I get to meet so many amaz­ing, strong women in my line of work and that in­spires me. It fu­els imag­i­na­tion and that trans­lates into my de­signs,” said PU3 de­signer and owner, Putri Aza­lea Ramli.

The PU3 <3 FV col­lec­tion will also bear PU3’s sig­na­ture trade­mark pan­els, and with a colour pal­ette that com­bines dark and dar­ing shades with soft and dusty tones, it is all about bal­anc­ing the strong and soft in a woman. – Nasa Maria Enta­ban

The col­lec­tion com­prises tops priced be­tween RM299 and RM399. It is now avail­able ex­clu­sively at www.fash­ionvalet.com.

Smart and stylish: The Pu3 <3 FV col­lec­tion bears Pu3’s sig­na­ture trade­mark pan­els.

Fash­ion Valet’s lat­est de­signer Se­ries’ col­lec­tion is a col­lab­o­ra­tion with Pu3.

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