Mapping out a bright career path
TO empower aspiring mass communication specialists with the ability to critically examine films, write like a journalist, study popular media, use software packages to prepare layouts for magazines and websites, and make full use of new media tools, INTI International College Penang will be offering a new Mass Communication degree in collaboration with the University of Hertfordshire (UH), UK.
Through the three-year BA (Hons) in Mass Communication which begins its first intake in April, students will develop a thorough understanding of media cultures and new media publishing, and learn to communicate effectively with the masses via film, journalism and other mediums.
They will develop competencies through international exposure, innovative learning and individual development.
Highlights of the programme include employer project as a credit earning subject, lectures and workshops by industry experts, and the option of spending a semester at UH.
Shaped by an ideal balance of theoretical knowledge and practical training that includes soft skills and resume writing workshop sessions, students will be trained to develop leadership qualities, confidence and resourcefulness, as well as learn how to analyse, strategise and make quick decisions.
All these will give the students a distinct advantage as they advance to higher studies or challenging careers.
As the entire degree can be completed at INTI, students have the opportunity to earn a prestigious internationally recognised qualification without having to incur the high cost of tuition and living expenses usually associated with pursuing tertiary level studies abroad.
They gain local access to the same content taught in the UK and will receive a degree from UH upon successful completion of the course.
UH is an award-winning entrepreneurial university and one of the world’s top 100 universities aged under 50 in Times Higher Education’s World University Rankings portfolio.
The rankings are based on excellence across teaching, research, citations, industry income and international outlook.
UH scored highly for the citing of its academic research on a global scale and for its international outlook and mix.
INTI has long standing ties with UH and is the first international Associate College of the University in Malaysia.
INTI Penang boasts new state-of-the-art facilities complete with the latest equipment in its recording and broadcast studios and multimedia labs.
With these excellent facilities and welldeveloped programme structures, Mass Communication studies at the college provide students a wide area of focus that paves the way for graduates to serve as journalists, marketing communications specialists, marketing executives, film critics, entertainment journalists, social media executives or managers, and in other media-related positions.
Because INTI is a part of the global Laureate International Universities network, students have access to knowledge, thought processes, best practices, academic talent and resources that bring abundant opportunities to grow.
(The network spans 30 countries and online, with more than 75 accredited universities and 130 campuses serving nearly 800,000 students globally).
The Laureate link provides students with access to cutting edge global events such as the World Business Forum and Clinton Global Initiative, where they can learn from top global leaders discussing issues affecting the world today.
This provides an international learning experience beyond Malaysia as part of their studies and as part of their world class education.
For further information on the BA (Hons) in Mass Communication programme, kindly contact 04-6310138, visit INTI Penang at 1-Z, Lebuh Bukit Jambul or log on to www.newinti.edu.my.
(Pics left and right) New facilities for Mass Communication studies at INTI Penang include a broadcast studio.