K-ool trip for loyal fan

The Star Malaysia - Star2 - - KIA BUZZ -

TFEBRUARY 2014

O con­nect with Kia fans on a more per­sonal level, Kia Mo­tors Corp in­tro­duced its Cus­tomer Loy­alty Pro­gramme in 2012.

The pro­gramme pro­vides cus­tomers with an ex­pe­ri­ence of Korean cul­ture while also giv­ing a sneak peek into the fu­ture Kia line-up, along with a tour of Kia’s flag­ship Hwa­sung man­u­fac­tur­ing plant.

On its cor­po­rate blog kia-buzz.com, the au­tomaker re­cently shared a tes­ti­mo­nial and pho­tos from Malaysian cus­tomer Izhar, re­gard­ing his four-night/five-day stay in Korea last Oc­to­ber, cour­tesy of the Kia Cus­tomer Loy­alty Pro­gramme.

Izhar said he has been a Kia car owner since 2003, as he was at­tracted to the de­sign and prac­ti­cal­ity of the ve­hi­cles.

He is presently the proud owner of a Sorento, and has owned Kia cars such as the Spec­tra, Rio and Op­tima.

“Fur­ther­more, due to my heavy us­age of the ve­hi­cle, it needs to be sent for ser­vice al­most ev­ery month. All the cars that I owned never failed me in terms of safety, dura­bil­ity and com­fort,” shared Izhar.

Izhar was selected for the Korean tour af­ter he par­tic­i­pated in the Kia Go Xtra Cam­paign by send­ing a cre­ative mo­ment with Kia cars to Naza Kia Malaysia.

“We were warmly wel­comed and trans­ferred smoothly to Lotte World Ho­tel by Kia staff in a very VIP-like man­ner, had our break­fast and checked in to our room. Af­ter an hour of rest, we had a blast, ex­plor­ing the streets of Seoul and shop­ping till late evening,” said Izhar.

Dur­ing the tour, Izhar also vis­ited the Kia Mo­tors global head­quar­ters for pre­sen­ta­tions on Kia’s trans­for­ma­tion, and was given a pre­view of the K9 flag­ship sedan.

Be­sides shop­ping at In­sadong mar­ket and sump­tu­ous meals, he ex­pe­ri­enced in­ter­est­ing ac­tiv­i­ties such as learn­ing the Hanji (Korean tra­di­tional paper) doll craft.

“The wel­come din­ner at the Lotte Ho­tel Ball­room and min­gling with other par­tic­i­pants is one of my trea­sured mo­ments, as we shared our ex­pe­ri­ences us­ing Kia cars and how Kia has evolved through time.”

The prov­ing ground at Kia’s Hwa­sung Plant which meets the high­est in­ter­na­tional stan­dards.

Izhar had a great time dur­ing his four-night/five-day stay in Korea in Oc­to­ber 2013 cour­tesy of the Kia Cus­tomer Loy­alty Pro­gramme.

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