K-ool trip for loyal fan
O connect with Kia fans on a more personal level, Kia Motors Corp introduced its Customer Loyalty Programme in 2012.
The programme provides customers with an experience of Korean culture while also giving a sneak peek into the future Kia line-up, along with a tour of Kia’s flagship Hwasung manufacturing plant.
On its corporate blog kia-buzz.com, the automaker recently shared a testimonial and photos from Malaysian customer Izhar, regarding his four-night/five-day stay in Korea last October, courtesy of the Kia Customer Loyalty Programme.
Izhar said he has been a Kia car owner since 2003, as he was attracted to the design and practicality of the vehicles.
He is presently the proud owner of a Sorento, and has owned Kia cars such as the Spectra, Rio and Optima.
“Furthermore, due to my heavy usage of the vehicle, it needs to be sent for service almost every month. All the cars that I owned never failed me in terms of safety, durability and comfort,” shared Izhar.
Izhar was selected for the Korean tour after he participated in the Kia Go Xtra Campaign by sending a creative moment with Kia cars to Naza Kia Malaysia.
“We were warmly welcomed and transferred smoothly to Lotte World Hotel by Kia staff in a very VIP-like manner, had our breakfast and checked in to our room. After an hour of rest, we had a blast, exploring the streets of Seoul and shopping till late evening,” said Izhar.
During the tour, Izhar also visited the Kia Motors global headquarters for presentations on Kia’s transformation, and was given a preview of the K9 flagship sedan.
Besides shopping at Insadong market and sumptuous meals, he experienced interesting activities such as learning the Hanji (Korean traditional paper) doll craft.
“The welcome dinner at the Lotte Hotel Ballroom and mingling with other participants is one of my treasured moments, as we shared our experiences using Kia cars and how Kia has evolved through time.”
The proving ground at Kia’s Hwasung Plant which meets the highest international standards.
Izhar had a great time during his four-night/five-day stay in Korea in October 2013 courtesy of the Kia Customer Loyalty Programme.