20th an­niver­sary in the US

The Star Malaysia - Star2 - - KIA BUZZ -

OVER the last two decades, Kia Mo­tors Amer­ica (KMA) has seen un­prece­dented growth, due in part to an ag­gres­sive new ve­hi­cle launch cadence – 16 new or sig­nif­i­cantly re­designed cars and CUVs (cross­over util­ity ve­hi­cles) in the last five years alone.

In ad­di­tion to de­liv­er­ing seven all­new or sig­nif­i­cantly re­freshed ve­hi­cles in 2013, Kia also re­ceived more in­dus­try awards and ac­co­lades than ever be­fore.

Kia be­gins 2014 as the sev­enth largest brand in the United States by vol­ume and look­ing back on its sec­ond con­sec­u­tive year of more than half a mil­lion to­tal sales.

The United States-built Op­tima was Kia’s best-sell­ing ve­hi­cle for the sec­ond straight year and set an all-time sin­gle name­plate an­nual sales record for Kia with more than 155,000 units sold. Kia has been one of the in­dus­try’s most im­proved brands when it comes to ve­hi­cle qual­ity, and that trend con­tin­ued in 2013 as the com­pany achieved its first-ever top 10 rank­ing in the J.D. Power 2013 United States Ini­tial Qual­ity Studysm (IQS).

“For 20 years, Kia has had the courage to defy one in­dus­try con­ven­tion af­ter an­other while im­ple­ment­ing our long-term strat­egy,” said Byung Mo Ahn, group pres­i­dent and chief ex­ec­u­tive of­fi­cer of KMA and Kia Mo­tors Man­u­fac­tur­ing Ge­or­gia (KMMG).

“As ev­i­denced by the up­com­ing launch of our K900 flag­ship sedan, we will con­tinue to pur­sue new op­por­tu­ni­ties for growth.”

The KMMG-as­sem­bled Op­tima and Sorento were two of Kia’s top three sell­ers last year.

The new K900 flag­ship sedan sig­nals a new era for Kia.

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