New Kia Soul wins iF de­sign award

The Star Malaysia - Star2 - - KIA BUZZ -

THE new Kia Soul, which cel­e­brated its Euro­pean pre­miere at the Frankfurt Mo­tor Show 2013, has been awarded the “iF Prod­uct De­sign Award”.

In se­cur­ing the pres­ti­gious iF de­sign ac­co­lade, the sec­ond gen­er­a­tion of the cult com­pact SUV (sport util­ity ve­hi­cle) – which is al­ready on sale in North Amer­ica and will go on sale across Europe in March – continues the award-win­ning ways of its pre­de­ces­sor.

Since it was launched in 1953, the an­nual iF prod­uct de­sign award has been one of the world’s most im­por­tant prizes for ex­cel­lence in de­sign.

The award has its ori­gins in the “For­mgerechte In­dus­trieerzeug­nisse” (Good In­dus­trial De­sign) prod­uct shows ini­ti­ated by Han­nover Messe and is now one of the world’s largest de­sign com­pe­ti­tions.

In 2014, com­pa­nies from 55 coun­tries par­tic­i­pated in the iF de­sign award, sub­mit­ting 3,249 de­signs in 17 cat­e­gories to the iF prod­uct de­sign award.

The new Kia Soul was hon­oured in the “Trans­porta­tion De­sign” cat­e­gory.

The of­fi­cial pre­sen­ta­tion cer­e­mony for the 2014 iF prod­uct de­sign awards will take place on Feb 28 in Mu­nich dur­ing the Mu­nich Cre­ative Busi­ness Week.

All the win­ning prod­ucts will be on dis­play for the first time at the new iF de­sign ex­hi­bi­tion in Ham­burg’s HafenCity.

Ad­di­tion­ally, all win­ners can be seen on the web­site www.ifde­ and can now also be viewed with the new iF de­sign smart­phone app.

The new Kia Soul was cre­ated by the Kia de­sign team un­der the su­per­vi­sion of Kia Mo­tors Corp pres­i­dent and chief de­sign of­fi­cer Peter Schreyer.

Many de­sign el­e­ments of the mus­cu­lar Kia Track’ster con­cept (pre­sented at the 2012 Chicago Auto Show) are in­cor­po­rated in the sec­ond-gen­er­a­tion Kia Soul.

“The great chal­lenge we faced when de­sign­ing the sec­ond-gen­er­a­tion model was to pre­serve the strong, in­di­vid­ual char­ac­ter that made the Kia Soul so suc­cess­ful, and at the same time give the de­sign new im­pulses,” said Schreyer.

“That is why I am so pleased about this prize, be­cause it proves how im­pres­sively our de­sign team has per­formed this task.”

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