Ven­tur­ing into eco­tourism

The Star Malaysia - Star2 - - HIGHER EDUCATION -

travel and Tourism is one of the world’s largest and fastest grow­ing in­dus­tries. It con­trib­utes to the world’s largest for­eign ex­change earn­ers, pro­vid­ing em­ploy­ment di­rectly to mil­lions of people.

It has en­hanced and en­riched lives by con­tribut­ing to lo­cal economies.

In Malaysia, Travel and Tourism has been iden­ti­fied as a key in­dus­try that drives the growth of the hos­pi­tal­ity and ser­vice sec­tor.

ac­cord­ing to Tourism Malaysia, in 2012, there was a to­tal of 25.03 mil­lion tourists ar­riv­ing in Malaysia, gen­er­at­ing re­ceipts of ap­prox­i­mately rM60.6bil.

The School of Tourism at Ber­JaYa Univer­sity Col­lege of Hos­pi­tal­ity (Ber­JaYa UCH) strives to im­part tourism ed­u­ca­tion via qual­ity ed­u­ca­tion and train­ing in tourism man­age­ment us­ing the unique “Ber­JaYa Im­mer­sion Method­ol­ogy” of learn­ing by do­ing.

It al­lows the stu­dents to learn ex­pe­ri­en­tially at real in­dus­trial or busi­ness en­vi­ron­ments.

This plat­form in­stils lead­er­ship skills, man­age­rial knowl­edge and pro­fes­sion­al­ism.

Us­ing a com­bi­na­tion of the­o­ret­i­cal and prac­ti­cal train­ing, stu­dents are groomed for long-term suc­cess and ca­reer pro­gres­sion within the in­dus­try.

In con­junc­tion with visit Malaysia 2014, Ber­JaYa UCH School of Tourism has launched a new ini­tia­tive – eco-ad­ven­ture Tourism (eaT).

This green project val­ues sus­tain­able prac­tice and ini­ti­ates a va­ri­ety of out­door ad­ven­tures and ac­tiv­i­ties to nur­ture an ap­pre­ci­a­tion for na­ture. It aims to cul­ti­vate deeper un­der­stand­ing of en­vi­ron­men­tal-friendly prac­tices among the young.

School of Tourism head Kit Thong ex­pressed that “eaT aims to make eco-ad­ven­ture the pre­ferred choice of leisure ac­tiv­ity among youths, in a con­tin­u­ous ef­fort to pro­mote a healthy life­style.”

In the past, eco­tourism was con­sid­ered a crit­i­cal ef­fort by en­vi­ron­men­tal­ists so that fu­ture gen­er­a­tions may ex­pe­ri­ence des­ti­na­tions rel­a­tively free from hu­man in­ter­fer­ence.

To­day, with the rapid de­vel­op­ment in our coun­try, rapid ur­ban­i­sa­tion within and around the globe, there is ur­gency to sus­tain the nat­u­ral en­vi­ron­ment fol­lowed by in­cre­men­tal aware­ness in eco­tourism.

Ber­JaYa UCH hopes to ed­u­cate the younger gen­er­a­tion on the im­por­tance of con­ser­va­tion and preser­va­tion of the en­vi­ron­ment, to re­spect and not take for granted what is read­ily avail­able.

Through this out­reach project, stu­dents will learn to cre­ate op­por­tu­ni­ties for their peers to en­joy eco-friendly re­cre­ation ac­tiv­i­ties.

They will also be en­gag­ing with the youth com­mu­nity to in­spire a change in leisure ac­tiv­ity to­wards health­ier liv­ing.

The school has planned an ex­cit­ing line-up of eco-friendly ad­ven­tures through­out the year – ac­tiv­i­ties in­clude out­door re­treats, kite-fly­ing and din­ing with or­ganic cui­sine.

The School of Tourism warmly wel­comes all in­ter­ested par­ties to join in its green cru­sade for an eco-healthy life­style.

Ber­JaYa Univer­sity Col­lege of Hos­pi­tal­ity (Ber­JaYa UCH) is ar­guably Malaysia’s pre­mier univer­sity col­lege in the fields of tourism, event man­age­ment, hos­pi­tal­ity and culi­nary arts.

Foun­da­tion to post­grad­u­ate pro­grammes are of­fered un­der six schools, which are School of Tourism, School of Culi­nary arts, School of Hos­pi­tal­ity, School of Busi­ness, School of lib­eral arts and School of Sports, leisure and life­style.

The School of Tourism of­fers Bach­e­lor of Tourism Man­age­ment (Hons), Di­ploma in Tourism and Travel Man­age­ment, Bach­e­lor of events Man­age­ment (Hons) and Di­ploma in event Man­age­ment.

For more in­for­ma­tion on Ber­JaYa UCH, log on to www.ber­

BER­JAYA UCH School of Tourism’s Eco-Ad­ven­ture Tourism val­ues sus­tain­able prac­tice and ini­ti­ates out­door ac­tiv­i­ties to nur­ture an ap­pre­ci­a­tion for na­ture.

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