Cre­ative way to growth and suc­cess

The Star Malaysia - Star2 - - HIGHER EDUCATION -

Many stu­dents nowa­days are look­ing for fields that sat­isfy them pro­fes­sion­ally and lu­cra­tively in or­der to pay off their stu­dent debts once they grad­u­ate.

Many have in­creas­ingly turned to Cre­ative Multimedia, an in­dus­try that is bring­ing in tremen­dous growth and rev­enue.

It is a field that uses com­puter and multimedia tech­nolo­gies to cre­ate dig­i­tal con­tent. It is what we see when some­one takes an idea and makes it vis­ual through 2D or 3D an­i­ma­tion, cin­e­matic arts or vis­ual ef­fects.

The fi­nal out­put can be used for var­i­ous pur­poses in en­ter­tain­ment, gam­ing, mu­sic, prod­uct de­sign, film and tele­vi­sion as well as ad­ver­tis­ing and brand­ing.

In other words, if what you see is cre­ative, en­ter­tain­ing and per­sua­sive, there’s a good chance that it is Cre­ative Multimedia at work.

There are many rea­sons to love Cre­ative Multimedia. First of all, as an in­dus­try, it’s re­silient against eco­nomic down­turns.

When down­turns hit, the en­ter­tain­ment in­dus­try – es­pe­cially TV – ex­pe­ri­ences a surge as more people stay home, need­ing some­thing to do.

also, you don’t need to be some­one who comes from the arts back­ground to be a part of it.

Dean at the Fac­ulty of Cre­ative Multimedia (FCM), Multimedia Univer­sity (MMU), as­so­ciate Pro­fes­sor Dr neo Tse Kian, has seen many stu­dents be­gin the pro­gramme with raw cre­ative en­ergy.

as they con­tinue to progress within the pro­gramme, this raw en­ergy be­gins to fuel their abil­i­ties, which gets har­nessed and honed un­til they even­tu­ally grad­u­ate as highly skilled cre­ative con­tent de­sign­ers or de­vel­op­ers.

“There is a mis­con­cep­tion among most people that in or­der to work in the Cre­ative Multimedia field, you need to be a nat­u­ral-born artis­tic prodigy,” he said.

“This is not al­ways the case. In or­der to be a part of this ex­hil­a­rat­ing in­dus­try, all you need is to be imag­i­na­tive and have the pas­sion and will­ing­ness to learn.”

The se­cret in this trans­for­ma­tion lies in MMU’s 18-year track record of pro­duc­ing lead­ers in the in­dus­try.

Dr neo ex­plains: “not only is the fac­ulty in­fused with great lec­tur­ers and men­tors, but we have a solid, struc­tured and sys­tem­atic ap­proach for de­vel­op­ing cre­ative and artis­tic skills.

“Us­ing our ap­proach, stu­dents not only get to learn how to de­velop good cre­ative work, but also meth­ods which al­low them to share and com­mu­ni­cate their cre­ative ideas.”

MMU’s FCM of­fers stu­dents a vast ar­ray of noted and in­dus­try- proven pro­grammes.

With an­i­ma­tion and Vis­ual Ef­fects, film-mak­ing tech­niques are in­te­grated with 3D an­i­ma­tion and vis­ual ef­fects know-how.

These grad­u­ates are pre­pared for a ca­reer in an­i­ma­tion pro­duc­tion, vis­ual ef­fects, post-pro­duc­tion work, movie-mak­ing and even pro­duc­ing in­de­pen­dent short films.

These ar­eas are cur­rently ex­pe­ri­enc­ing high de­mand, not only from the lo­cal scene but from over­seas as well.

In ad­di­tion, FCM re­cently came up with a new ex­cit­ing pro­gramme in Cin­e­matic arts.

De­vel­oped in col­lab­o­ra­tion with the Univer­sity of South­ern Cal­i­for­nia (USC), the United States, this pro­gramme will be in­valu­able to those in­ter­ested in pro­duc­ing high-qual­ity movies, short film and doc­u­men­taries for TV and cin­ema.

Other in­dus­try-proven pro­grammes of­fered by FCM are ad­ver­tis­ing De­sign, In­ter­face De­sign and Vir­tual Re­al­ity, which have placed grad­u­ates in strong po­si­tions in the ex­cit­ing fields of ad­ver­tis­ing and brand­ing, gad­gets and con­sumer elec­tron­ics de­sign and sim­u­lated im­mer­sive en­vi­ron­ments.

For more in­for­ma­tion of FCM’s pro­grammes, visit MMU’s /Cre­ative Multimedia Show­case/ from to­day (Feb 27) to March 2 at e@Curve shop­ping mall to view some of the stu­dents’ best work.

At Multimedia Univer­sity’s Fac­ulty of Cre­ative Multimedia, stu­dents are trained to tap into the cre­ative in­dus­tries, which can grow in many di­rec­tions de­spite a slow world eco­nomic re­cov­ery.

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