The Star Malaysia - Star2

Creative way to growth and success

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Many students nowadays are looking for fields that satisfy them profession­ally and lucrativel­y in order to pay off their student debts once they graduate.

Many have increasing­ly turned to Creative Multimedia, an industry that is bringing in tremendous growth and revenue.

It is a field that uses computer and multimedia technologi­es to create digital content. It is what we see when someone takes an idea and makes it visual through 2D or 3D animation, cinematic arts or visual effects.

The final output can be used for various purposes in entertainm­ent, gaming, music, product design, film and television as well as advertisin­g and branding.

In other words, if what you see is creative, entertaini­ng and persuasive, there’s a good chance that it is Creative Multimedia at work.

There are many reasons to love Creative Multimedia. First of all, as an industry, it’s resilient against economic downturns.

When downturns hit, the entertainm­ent industry – especially TV – experience­s a surge as more people stay home, needing something to do.

also, you don’t need to be someone who comes from the arts background to be a part of it.

Dean at the Faculty of Creative Multimedia (FCM), Multimedia University (MMU), associate Professor Dr neo Tse Kian, has seen many students begin the programme with raw creative energy.

as they continue to progress within the programme, this raw energy begins to fuel their abilities, which gets harnessed and honed until they eventually graduate as highly skilled creative content designers or developers.

“There is a misconcept­ion among most people that in order to work in the Creative Multimedia field, you need to be a natural-born artistic prodigy,” he said.

“This is not always the case. In order to be a part of this exhilarati­ng industry, all you need is to be imaginativ­e and have the passion and willingnes­s to learn.”

The secret in this transforma­tion lies in MMU’s 18-year track record of producing leaders in the industry.

Dr neo explains: “not only is the faculty infused with great lecturers and mentors, but we have a solid, structured and systematic approach for developing creative and artistic skills.

“Using our approach, students not only get to learn how to develop good creative work, but also methods which allow them to share and communicat­e their creative ideas.”

MMU’s FCM offers students a vast array of noted and industry- proven programmes.

With animation and Visual Effects, film-making techniques are integrated with 3D animation and visual effects know-how.

These graduates are prepared for a career in animation production, visual effects, post-production work, movie-making and even producing independen­t short films.

These areas are currently experienci­ng high demand, not only from the local scene but from overseas as well.

In addition, FCM recently came up with a new exciting programme in Cinematic arts.

Developed in collaborat­ion with the University of Southern California (USC), the United States, this programme will be invaluable to those interested in producing high-quality movies, short film and documentar­ies for TV and cinema.

Other industry-proven programmes offered by FCM are advertisin­g Design, Interface Design and Virtual Reality, which have placed graduates in strong positions in the exciting fields of advertisin­g and branding, gadgets and consumer electronic­s design and simulated immersive environmen­ts.

For more informatio­n of FCM’s programmes, visit MMU’s /Creative Multimedia Showcase/ from today (Feb 27) to March 2 at e@Curve shopping mall to view some of the students’ best work.

 ??  ?? At Multimedia University’s Faculty of Creative Multimedia, students are trained to tap into the creative industries, which can grow in many directions despite a slow world economic recovery.
At Multimedia University’s Faculty of Creative Multimedia, students are trained to tap into the creative industries, which can grow in many directions despite a slow world economic recovery.

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