The Star Malaysia - Star2

Lose those stretch marks

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IT has become common knowledge that 75% of all pregnant women develop stretch marks referred medically as striae gravidarum. Pregnant women also experience dry and itchy skin particular­ly from the second trimester. Stretch marks appear as reddish brown or dark brown streaks then fading into silvery lines of scar tissue.

How do stretch marks occur?

Stretch marks are actually deep tears in the dermal layer of the skin. They are caused by weak collagen and elastin, which are unable to accommodat­e the excessive stretching of the skin during pregnancy. Dry skin and itchiness further aggravate stretch marks. The sooner pregnant women work to prevent marks from occurring, the better their chances of not getting them.

Jojo e Stretch Mark Serum from Garden of eden uses 100% concentrat­ed natural plant actives minus the chemical additives. These active ingredient­s are specially selected and blended to give the skin a synergisti­c effect that hydrates the skin, stops itching and naturally strengthen­s the skin against stretch marks.

Mother nature has endowed us with natural ingredient­s found in plants that work wonders on our skin.

after much research, Garden of eden has derived a formula that uses antioxidan­ts and essential fatty acids (eFas) found in plants to give a triple action effect on the skin. What are the triple action benefits of these natural ingredient­s to ward off stretch marks?

The answer lies in strengthen­ing the skin collagen and elastin to allow the skin to stretch better without breaking. Collagen gives the skin firmness but they are easily damaged and weakened by free radicals that exist in the body. Garden of eden uses two powerful antioxidan­ts in Jojo e Stretch Mark Serum – vitamin e (d alpha tocopherol) and proanthocy­nidins from grape seed oil.

Many know the goodness of natural vitamin e but few are aware of the protective powers of grape seed extract. it has 50 times more antioxidan­t power compared with vitamin e.

Together these two antioxidan­ts which occur in high concentrat­ion in Jojo e Stretch Mark Serum effectivel­y protect and strengthen the skin against stretch marks.

Jojo e Stretch Mark Serum meets the needs to keep the skin healthy, strong and supple. This 100% natural product is enriched with natural eFas rich in omega 3 and 6 nutrients derived from jojoba seed oil, safflower oil and grape seed oil.

essential fatty acids are essential for health skin regenerati­on and repair but unfortunat­ely, the skin cannot produce them.

They have to come from food intake. To improve the look and feel of your skin, essential fatty acids should be derived from skincare products that are rich in natural ingredient­s minus the chemicals. Jojo e Serum provides the skin 100% natural essential nutrients for healthy skin and more.

Jojo e Stretch Mark Serum is an excellent natural moisturise­r free from chemicals, preservati­ves, alcohol, mineral oil, colouring and perfume. it is safe for mothers and baby as it is 100% natural.

Daily applicatio­n of Jojo e Stretch Mark Serum morning and night after cleansing will ensure direct absorption of Jojo e’s protective and regenerati­ve ingredient­s. The skin feels hydrated and comforted. immediate the skin is relieved from dryness and itchyness.

With Jojo e stretch Mark Serum you can sail through pregnancy with confidence, looking good and feeling good.

Jojo e Stretch Mark Serum is available in 15ml and 32ml pack from pharmacies.

For more informatio­n, log on to www.goeskincar­e.com or contact 03-7887 8222/9222. For beauty tips and updates, find them at facebook@goeskincar­e.com.

 ??  ?? Jojo E Serum from Garden of Eden is formulated for safety and effectiven­ess to keep skin moisturise­d.
Jojo E Serum from Garden of Eden is formulated for safety and effectiven­ess to keep skin moisturise­d.

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