Quintessen­tially yours

Fash­ion the story that has no end.

The Star Malaysia - Star2 - - TRENDS - Melinda looi

Quin­tes­sence uses sem­i­nal works by De­bussy, Ravel and Stravin­sky – Pre­lude to the Af­ter­noon of a Faun, Shéhérazade (cos­tumes by Su­tra) and The Fire­bird (in col­lab­o­ra­tion with Dua Space Dance Theatre and cos­tumes by my­self) – which were re-en­vi­sioned by Datuk Ramli. Typ­i­cally, he ex­plored indige­nous Asian dance vo­cab­u­lary to re­de­fine Asian con­tem­po­rary dance. The cos­tumes I de­signed for The Fire­bird were in­spired by his Asian touch to the piece. For the cos­tumes, I had to do quite a bit of re­search on the mu­sic and dance. I also worked closely with ev­ery­one in the group, try­ing to un­der­stand what a dancer needs for easy move­ment and what would look best un­der stage light­ing.

For the cos­tumes, we had to de­sign head-

(From left) Melinda Looi, anthony (the ma­gi­cian) and datuk Ramli Ibrahim. to-toe out­fits for the four main char­ac­ters (the Fire­bird, the main Princess, the Prince and the ma­gi­cian) as well as six mon­sters, six other Princesses and the Golden Ap­ple tree. I used mainly tulle, silk sa­ree ma­te­rial, linen, lace and jersey. In ad­di­tion, I was also in­volved in the props.

The shows were a huge suc­cess, with Tun Dr Ma­hathir Mo­hamad and his wife Tun Dr Siti Has­mah grac­ing the pre­mier on June 21. The De­wan Fil­har­monik Petronas was burst­ing at the seams that night, and the per­form­ers re­ceived a stand­ing ova­tion – I couldn’t have been more proud to be part of such a won­der­ful team!

Aside from Quin­tes­sence, I’ve been busy de­sign­ing and mar­ket­ing my Raya 2014 collection for both Emel by Melinda Looi ready-to-wear as well as my tai­lor-made cou­ture clients. It’s won­der­ful to be pro­duc­tive, es­pe­cially at this time of the year. With ev­ery project that I take on, I learn so much from ev­ery­one around me – clients, part­ners, ev­ery­one.

Be sure to check out my new Emel Raya collection at www.emel­bymelin­dalooi. com. You will see an exclusive collection de­signed in col­lab­o­ra­tion with Diana Danielle – whom it is al­ways a plea­sure to work with. As most of you may know, Emel is my an­nual Raya collection, part of the pro­ceeds from which are do­nated to char­ity. This year, Diana has cho­sen IJN Foun­da­tion to be the re­cip­i­ent of our do­na­tion. We found out that there is a twom­onth-old baby girl due for heart surgery and have re­quested that our do­na­tion be chan­nelled to­wards her pro­ce­dure. Let’s all pray that ev­ery­thing goes well and she re­cov­ers as soon as pos­si­ble.

I have one more im­por­tant an­nounce­ment to make. This year, not only will you be able to wear your beau­ti­ful new Raya clothes, but you also stand a chance to win a new car to drive back to your home­town in style! Check out our web­site for more de­tails – you might be the lucky owner of a brand new Volk­swa­gen car. We thought we’d add some­thing ex­tra in this year, to say thank you to our fans for their con­tin­ual sup­port.

Happy shop­ping and good luck!

Award-win­ning fash­ion de­signer Melinda Looi tries to marry con­sumerism and ma­te­ri­al­ism with en­vi­ron­men­tal con­scious­ness. She be­lieves her great­est cre­ations are her chil­dren. Send your feed­back to star2@thes­tar. com.my.

Work­ing to­gether:

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