Face frames

Re­gard­less whether you have brow envy or brow in­dif­fer­ence, it makes sense to pay more at­ten­tion to your arches.

The Star Malaysia - Star2 - - TRENDS - By SAN­DRA LOW star2@thes­tar.com.my

OVER the years, brows have been tweezed, thick­ened and tinted, and brow trends will con­tinue to, well, raise eye­brows.

Dur­ing the Vic­to­rian era – think Queen El­iz­a­beth – the bare brow over a pale com­plex­ion ruled. Closely fol­low­ing this trend, women in the 1920s and 30s shaved off their brows, but sported a thinly pen­ciled in brow.

Then in the 50s and 60s, El­iz­a­beth Tay­lor and Sophia Loren’s thick­ened and sharply an­gled brows in­flu­enced women all over.

In the 80s, as the full-browed beauty Brooke Shields whis­pered, “You want to know what comes be­tween me and my Calvins?” in the brand’s jeans ad, women weren’t re­ally look­ing at her jeans as much as they were at her brows.

To­day, it’s im­pos­si­ble to miss the hottest brow trend as Bri­tish model Cara Delev­ingne takes over the run­ways and ad cam­paigns.

Her nat­u­rally bushy brows that are boldly set off against her blonde locks are in­spir­ing women to lay down their tweez­ers.

If you still think brows are in­signif­i­cant, take a look at Ken­dall Jen­ner ( Kee­ing Up With The Kar­dashi­ans) who walked the Marc Ja­cobs Fall 2014 run­way show, where she was un­recog­nis­able with her bleached brows.

Aside from trends, brow shapes tell dif­fer­ent sto­ries. Ben­e­fit’s in­ter­na­tional spokesper­son for Global Ser­vices, Jared Bai­ley, has seen it all.

“Brows bring fo­cus to your face < The start: This is very im­por­tant. Use a slim stick mea­sure from tem­ple of nose straight up to the be­gin­ning por­tion of the brows to find the start. This cre­ates a slim­ming ef­fect of the nose. < The arch: Keep lower end of stick at the outer por­tion of your nose, then move the stick away from nose to meet the outer edge of the iris to de­ter­mine the point of the arch. This gives your brow the max­i­mum lift. < The end: Keep stick at the outer por­tion of nose. Then move stick to align with the outer cor­ner of your eyes. This de­ter­mines the length of the brow and gives bal­ance or sym­me­try to your face. < Once these three points are iden­ti­fied, con­nect the points. Draw the shape and it’s the eas­i­est thing any­one can do. It opens up your en­tire eye area and frames your face,” says Bai­ley, a li­censed aes­theti­cian who’s been do­ing brows for a decade.

Bai­ley, who is based in San Fran­cisco, says that Jean and Jane Ford, founders of Ben­e­fit Cos­met­ics, de­vel­oped a “brow map­ping” tech­nique that helps to iden­tify three por­tions on any brow re­gard­less of face shape to achieve the ideal brow shape for your face. Aside from brow map­ping and wax­ing, Bai­ley says brow tint­ing is a pop­u­lar ser­vice whereby more than 50% of Ben­e­fit’s brow ser­vices in­clude tint­ing.

In brow tint­ing, Ben­e­fit aes­theti­cians will cus­tom-blend colours and even the finest hair gets tinted, leav­ing brows look­ing fuller.

To clean up the brow area, Bai­ley favours a com­bi­na­tion of wax­ing, which re­moves hair from the root and tweez­ing which re­fines the shape.

“For some­one with bushy brows, it’s best to get the brow map­ping done and learn ways to achieve your best brow look,” he says in an exclusive in­ter­view.

“On the other hand, for some­one with sparse brows, which is a com­mon beauty dilemma, Ben­e­fit Gimme Brow has a mi­cro fi­bre for­mula which mim­ics the tone of your brow hair to add vol­ume,” he adds.

If your brow is sparse or have patches of miss­ing brow hair, Bai­ley rec­om­mends a com­bi­na­tion of brow pow­der and pen­cils to help you fake a fuller shape. Fi­nally, Bai­ley points out that a high­lighter can help de­fine the shape of your brow. Ap­ply it on your brow bone, blend it and it in­stantly opens up your en­tire eye area.”

The big­gest blun­der that women do the world over is over tweez­ing, ac­cord­ing to Bai­ley.

“I call it power tweez­ing! Some women tend to tweeze sev­eral hairs at once, be­cause they want to get it over with or they just over do it and this leaves the brows too thin or with holes in it.”

“When you tweeze make sure you don’t look too close to the mir­ror the en­tire time. It’s best to look closely when you are tweez­ing and then move away from the mir­ror to see how you re­ally look.”

For those who have been ig­nor­ing their brows, Bai­ley says “there are two ways a woman can look younger in life”.

“Num­ber one is to have your brows shaped by a pro­fes­sional and num­ber two is to make much much older friends! Num­ber one is a lot eas­ier as it’s tough mak­ing new friends!” he con­cludes with a laugh.

Cara delev­ingne is in­spir­ing women to lay down their tweez­ers.

Be­fore a wellmapped brow makes a world of dif­fer­ence.


Jared Bai­ley, Ben­e­fit’s in­ter­na­tional spokesper­son for Global Ser­vices.

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