Inside Audi’s
Story and photos by ARIS ZARIL
Horch, DKW and Auto Union, in addition to later classics from Audi.
Most were in immaculate condition, with the exception of some, which were kept in their original condition for special reasons.
A notable one was the 1953 Horch 830 BL, aka “The Last Horch”.
With its rusty bodywork, split- open seat upholstery and missing headlamps, it stood out like a sore thumb in the shiny gallery.
Story goes that it was a one- off director’s car, which was later brought to the US in 1956 by a soldier.
It was later saved from the crushers by Al Wilson, a car enthusiast from Texas.
After 40 years spent parked in a Texan desert, Wilson’s sons contacted the experts at Audi Tradition and thus the long lost car was rediscovered.
To further indulge in the “Audi experience” and standards the company stands for, we were invited to their Avus restaurant ( which has a clay model of its Audi Avus namesake at its entrance) for a fine dining experience with Audi Malaysia managing director, Immo Buschmann and Director Region Overseas, Martin Birkner, who both provided some insight into the company’s vision and plans.
We learned that ultimately the people at Audi truly eat, sleep and breathe Audi, and are very passionate about what they do.
Buschmann said that Audi is seeing great potential in Malaysia and hopes to create more brand awareness in our region. is tuned”.
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