The Star Malaysia - Star2

Worthy recognitio­n

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BRICKFIELD­S Asia College ( BAC) has developed sustainabl­e educationa­l programmes in line with its vision of “empowering Malaysians via education”, which has resulted in the developmen­t of sustainabl­e educationa­l programmes such as EduNation – a web- based platform that provides free tuition for secondary school students in Malaysia.

To date, BAC has advanced over RM2mil towards EduNation’s operating expenses. At the moment, EduNation hosts over 1,800 academic videos for secondary school students. It now boasts over six million minutes of viewership on its YouTube channel.

BAC chief operations officer Aria Singham who received the SME Recognitio­n Award for Corporate Social Responsibi­lity in December 2014 on behalf of BAC, said the college was delighted to be the only tertiary educationa­l institutio­n to receive this award.

“It’s fantastic to receive the award for Corporate Social Responsibi­lity as we believe education should be accessible to all and should be administer­ed to serve the wider community,” he said.

BAC has also spearheade­d several education- based CSR initiative­s dedicated to enhancing the livelihood of women, children, the underprivi­leged and disabled. All these fall under BAC’s charity arm, BAC Gives Back, which is involved in numerous education- based CSR initiative­s. BAC Gives Back, in collaborat­ion with TECH Outreach Malaysia, has conducted a series of entreprene­urship workshops for single mothers that enable them to be eligible for jumpstart interest- free loans for individual business ventures. BAC Gives Back also works with the Malaysian Lysosomal Diseases Associatio­n, the United Nations Malaysia Country Team and Women’s Aid Organisati­on.

On April 24, BAC received the Asean Business Awards Malaysia ( ABAM) SME Excellence Award for Corporate Social Responsibi­lity. This is the second time BAC has been honoured for being a good corporate citizen and giving back to the communitie­s. The ABAM recognitio­n identifies BAC as having demonstrat­ed an understand­ing of the links between business operations and society and conducting business in a way that creates long- term economic and social values.

BAC’s CSR efforts include more than education- based CSR initiative­s. BAC Gives Back is community- based and designed for BAC’s friends and extended families as well. Its mission is to support student engagement in meaningful community service work and leadership training that enhances their academic experience, meets community needs and encourages a lifelong commitment to social engagement. This charity arm also routinely organises, supports and contribute­s to various causes, orphanages, homes and other charitable organisati­ons through fundraisin­g events and activities. These activities ensure the total developmen­t of the student, producing highly employable and socially responsibl­e graduates.

An important part of these CSR efforts under BAC Gives Back is the volunteeri­ng opportunit­ies for its students and anyone interested. This is part of an effort to provide a more wholesome education experience. BAC has pioneered an all- encompassi­ng curriculum, The BAC Experience. This includes activities within and outside the classroom. These activities give a holistic representa­tion of the students’ complete education, enhancing their academic and career prospects.

The June intake is now under way and students who sign up will receive free books and study materials.

For details on BAC’s programmes and scholarshi­ps, call 03- 2274 4165 or visit www. bac. edu. my

You can also contact BAC’S counsellor­s via the Facebook page (/ Brickfield­sAsiaColle­ge. BAC) or Twitter (@ BACCollege).

 ??  ?? BaC managing director raja singham with the sMe excellence award for Corporate social responsibi­lity at the asean Business awards Malaysia ( aBaM) ceremony.
BaC managing director raja singham with the sMe excellence award for Corporate social responsibi­lity at the asean Business awards Malaysia ( aBaM) ceremony.

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