Bag­ging an ‘ Os­car’ in the UK

The Star Malaysia - Star2 - - EDUCATION GUIDE -

IT was a proud mo­ment for Malaysia when two stu­dents from The De­sign School at Tay­lor’s Univer­sity bagged an award at the pres­ti­gious 2015 Bri­tish De­sign and Art Di­rec­tion Awards ( D& AD).

The achieve­ment is sig­nif­i­cant as Tay­lor’s Univer­sity is the first Asian univer­sity to be short­listed and win the New Blood Award at the D& AD awards, dubbed ‘ The Os­cars’ of the cre­ative in­dus­try world­wide.

Vivi Chan­di­ana and Ro­mario Suwandy im­pressed the panel of judges, in­clud­ing Keren House, Cre­ative Di­rec­tor of Ari­cot Vert, in Eng­land and six other in­ter­na­tion­ally ac­claimed cre­ative pro­fes­sion­als – to bag the Wood Pen­cil award for their en­try, ‘ Ini Medan Bung’.

The D& AD awards are the most sought- af­ter recog­ni­tion, due to its as­so­ci­a­tion with lead­ing cre­atives in the in­dus­try on a global level. This year, New Blood cat­e­gory brief or cat­e­gory re­quire­ments were de­vel­oped by world renowned au­thor­ity on colour, provider of colour sys­tems and lead­ing tech­nol­ogy for ac­cu­rate com­mu­ni­ca­tion of colour, Pan­tone.

The New Blood cat­e­gory tasked en­trants with reimag­in­ing their home­town through the lan­guage of colour. The win­ning Tay­lor’s Univer­sity duo used unique colours and in­spi­ra­tion from a lo­cal comic strip to de­velop an au­then­tic re­flec­tion of cit­i­zens from their home­town in Ban­dung, In­done­sia.

Chan­di­ana and Suwandy’s pro­ject aimed to dis­play the char­ac­ters across bill­boards, train plat­forms, lo­cal mag­a­zines and mo­bile ap­pli­ca­tions.

“I am ex­tremely proud of our stu­dents and con­grat­u­late Vivi and Ro­mario on this sig­nif­i­cant achieve­ment for the univer­sity. This is a good ex­am­ple that proves the younger gen­er­a­tion are ca­pa­ble of cre­at­ing glob­ally com­pet­i­tive work thanks to a holis­tic education ex­pe­ri­ence. Com­mit­ted to groom­ing fu­ture ready grad­u­ates, Tay­lor’s Univer­sity be­lieves it is es­sen­tial to ex­pose our stu­dents to op­por­tu­ni­ties within and be­yond the class­room that en­hances in­dus­try- rel­e­vant skills,” said Tay­lor’s Univer­sity deputy vice- chan­cel­lor Prof Dr Pradeep Nair.

By win­ning the award, Vivi and Ro­mario have ob­tained the op­por­tu­nity to ap­ply for a place in the 2015 New Blood Academy – a two- week cre­ative boot camp that cat­a­pults young cre­atives into the in­dus­try.

The academy aims to in­spire the next gen­er­a­tion of cre­ative tal­ent and stim­u­late the cre­ative in­dus­try to work to­wards a fairer more sus­tain­able fu­ture. The duo’s win­ning cre­ation has also been pub­lished in the D& AD An­nual mag­a­zine along­side the Pro­fes­sional Award win­ners.

“My home­town is a sanc­tu­ary of more than a dozen eth­nic groups and lan­guages. We de­cided to launch an in­te­grated iden­tity cam­paign, rep­re­sent­ing cit­i­zens through the lan­guage of colour,” said Vivi. “We man­aged to in­fuse the Pan­tone brand while cel­e­brat­ing ver­sa­tile, cre­ative and cul­tural di­ver­si­ties of my coun­try. We went along with the tagline com­monly heard in the city and de­cided to have fun with it. It was one of the few times we pre­pared an ac­tual client brief – our lec­turer, Zuhaili Ak­mal Is­mail, from The De­sign School sup­ported and helped our pro­ject to keep it rel­e­vant, as well as its ex­e­cu­tion. We could not be more over­joyed with the out­come.”

The D& AD award com­prises namely the pro­fes­sional, new blood, next di­rec­tor and next pho­tog­ra­pher cat­e­gories. The award’s new blood cat­e­gory re­ceived en­tries glob­ally from in­di­vid­u­als in full- or part- time education, re­cent grad­u­ates and any­one aged 23 years or un­der.

With the judg­ing panel com­pris­ing top pro­fes­sion­als and cre­atives in the in­dus­try, the awards have be­come key in rais­ing bench­marks for the global de­sign in­dus­try. The scale of awards for win­ners of the new blood cat­e­gory be­gins with the New Blood Wood Pen­cil fol­lowed by the Graphite Pen­cil, Yel­low Pen­cil, White Pen­cil and fi­nally the cov­eted Black Pen­cil Award.

Mak­ing a con­scious ef­fort to walk- the- talk, Tay­lor’s Univer­sity launched its 2nd Tran­script or the SHINE Award, a first in Malaysia and in the South- East Asia re­gion in 2014. The 2nd Tran­script will com­ple­ment the aca­demic tran­script in pro­vid­ing ex­panded op­por­tu­ni­ties for stu­dents to de­velop fu­ture work skills, pro­fi­cien­cies and abil­i­ties re­quired across dif­fer­ent jobs and work set­tings through struc­tured out- of- class ac­tiv­i­ties.

The 2nd Tran­script is Tay­lor’s Univer­sity’s an­swer to meet the sup­ply and de­mand of well- rounded grad­u­ates, with em­ploy­ers seek­ing com­pe­tent grad­u­ates equipped with the right knowl­edge, skills and at­ti­tude.

Find out more about cour­ses at the Tay­lor’s Univer­sity Open Day on March 5 and 6 from 10am to 5pm at the Lake­side Cam­pus. En­joy ben­e­fits ex­tend­ing to RM1,000 fee waivers, schol­ar­ships and a com­pli­men­tary Tay­lor’s Ca­reer Pro­fil­ing. For de­tails on Tay­lor’s Univer­sity, call 03- 5629 5000, e- mail ad­mis­sions@ tay­lors. edu. my or log on to www. tay­lors. edu. my/ openday.

Pro­gramme di­rec­tor Zuhaili Ak­mal Is­mail ( cen­tre) from Tay­lor’s The de­sign school men­tored stu­dents Vivi chan­di­ana ( left) and ro­mario suwandy to­wards win­ning a Wood Pen­cil at the d& Ad Award in the uK.

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