Steer­ing stu­dents to new heights

The Star Malaysia - Star2 - - COURSE FOCUS -

WHILE en­ter­tain­ment may seem com­mon to many, there is no doubt that peo­ple need it. This need should drive the type of cour­ses that univer­si­ties of­fer.

With a grow­ing mar­ket for Malaysian- made movies, tele­vi­sion se­ries and In­ter­net videos, more and more cre­ative peo­ple need to be equipped with the skills and knowl­edge to pro­duce high- qual­ity con­tent.

Mul­ti­me­dia Univer­sity ( MMU) meets this need with its new cam­pus at Educity @ Iskan­dar, Nusa­jaya.

Launched on Jan 25, the Nusa­jaya cam­pus is MMU’s third build­ing af­ter es­tab­lish­ing cam­puses in Malacca and Cy­ber­jaya.

It is a pur­pose- built cam­pus to specif­i­cally of­fer the Bach­e­lor of Cin­e­matic Arts Pro­gramme ( CAP), an ex­clu­sive of­fer­ing of MMU’s Fac­ulty of Cin­e­matic Arts.

The course teaches stu­dents the en­tire script- to- screen process and CAP grad­u­ates can build their ca­reers as an­i­ma­tors, schol­ars, teach­ers, writ­ers, di­rec­tors, pro­duc­ers, cin­e­matog­ra­phers, edi­tors, sound ex­perts or even in­dus­try ex­ec­u­tives.

Prof Dr Ah­mad Rafi Mo­hamed Eshaq, pres­i­dent of MMU, says, “CAP was con­cep­tu­alised and im­ple­mented from the ground up to make MMU a re­gional hub for cre­ative in­dus­tries. By be­ing in this lo­ca­tion, we are po­si­tioned to have ac­cess to bet­ter ex­perts via our col­lab­o­ra­tive pro­grammes, not just with lo­cal in­dus­try play­ers, but also in­ter­na­tional ones whose out­put help en­sures the qual­ity of CAP.”

With the MMU cam­pus in Educity, the Iskan­dar In­ter­na­tional Education Hub is poised to make an im­pact in the na­tional and re­gional con­tent cre­ation in­dus­try.

Es­tab­lish­ing the cam­pus also re­flects Telekom Malaysia’s piv­otal role in na­tion build­ing through its pro­duc­tion of highly skilled knowl­edge work­force for the in­for­ma­tion and com­mu­ni­ca­tions tech­nol­ogy and in­no­va­tions in­dus­try.

The cam­pus is fully equipped with com­pre­hen­sive fa­cil­i­ties to of­fer a good film school, in­clud­ing a dig­i­tal li­brary or me­dia re­source cen­tre, gallery, post- pro­duc­tion lab­o­ra­to­ries, mo­tion cap­ture stu­dio, shoot­ing stage, record­ing stu­dio and work­shops. MMU Nusa­jaya stu­dents have ac­cess to Pinewoods Iskan­dar Malaysia Stu­dios lo­cated in the vicin­ity of the Nusa­jaya cam­pus, where they can ap­ply their skills in an en­vi­ron­ment con­ducive to learn­ing.

The stu­dio is part of the Pinewood Stu­dios Group, providers of stu­dio and re­lated ser­vices to the world­wide film and tele­vi­sion in­dus­tries.

Pinewood Stu­dios have pro­duced some of the most suc­cess­ful fea­ture films and tele­vi­sion shows ever made and is con­sid­ered to have an im­pres­sive her­itage.

Movies that it has worked on in­clude Star Wars: The Force Awak­ens, In the Heart of the Sea, and the James Bond ve­hi­cle in Spectre.

MMU has also part­nered with the School of Cin­e­matic Arts ( SCA) of the Univer­sity of South­ern Cal­i­for­nia, which is one of the best cin­e­matic schools in the world, to of­fer a more global pack­age.

As a trainer of film­mak­ers, the SCA is a pow­er­house. Its alumni have worked on well- known shows on the big and small screens, in­clud­ing Ge­orge Lu­cas of Star Wars, Ron Howard of A Beau­ti­ful Mind and Apollo 13, Cinco Paul of De­spi­ca­ble Me 2, and Cort Fey of CSI, Lost and House.

MMU is well known in Malaysian cir­cles as a pro­ducer of first- rate movie mak­ers, an­i­ma­tors and spe­cial ef­fects artists.

The univer­sity’s alumni in­clude Ghaz Abu Bakar, who di­rected the 2015 box- of­fice hit Po­lis Evo; Nizam Razak, the cre­ator of Boboi­Boy; and Azim Hu­laimi, vis­ual ef­fects artist who helped bring the movie Life of Pi to life.

In con­junc­tion with its 20th an­niver­sary cel­e­bra­tions, MMU is of­fer­ing spe­cial re­bates and schol­ar­ships for stu­dents who en­rol for its April in­take.

For more info on MMU, visit www. mmu. edu. my or call 1300 800 668.

MMU’s Nusa­jaya cam­pus ex­clu­sively de­liv­ers the Cin­e­matic Arts pro­gramme, which pro­vides stu­dents a solid foun­da­tion in con­tent cre­ation.

Prof Dr Ah­mad Rafi Mo­hamed Eshaq.

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