Train­ing skilled com­mu­ni­ca­tors

The Star Malaysia - Star2 - - HIGHER EDUCATION -

COR­PO­RATE com­mu­ni­ca­tions is now a cru­cial com­po­nent in any busi­ness. Em­ploy­ers are now on the look­out for skilled pub­lic re­la­tions prac­ti­tion­ers who un­der­stand how con­tem­po­rary so­ci­eties work and in­ter­act with com­mer­cial and in­sti­tu­tional forces.

The main role of cor­po­rate com­mu­ni­ca­tions in a cor­po­ra­tion is to strate­gise and ex­e­cute ef­fec­tive com­mu­ni­ca­tion plans to ad­vance an or­gan­i­sa­tion's mis­sion, vi­sion and profit by ex­plor­ing the pur­pose­ful use of com­mu­ni­ca­tion.

They are highly skilled pro­fes­sion­als in the art of plan­ning, prob­lem- solv­ing and per­suad­ing, with a sharp un­der­stand­ing of their au­di­ences’ needs, tastes and in­ter­ests. They know how to craft the right mes­sage and send it to the right au­di­ence at the right time.

SEGi Univer­sity is among the in­sti­tu­tions that of­fer a Bach­e­lor in Cor­po­rate Com­mu­ni­ca­tions ( Hons) de­gree. The goal is to ed­u­cate stu­dents on the skills needed to ap­ply strate­gic com­mu­ni­ca­tion tech­niques in spe­cific types of or­gan­i­sa­tional set­tings.

Stu­dents will also ex­plore cri­sis com­mu­ni­ca­tion and learn how dif­fer­ent com­mu­ni­ca­tion tools ( print and on­line me­dia, events, so­cial net­work sites, news­let­ters, mar­ket­ing cam­paigns) can ef­fec­tively in­flu­ence the pub­lic, which will lead them to be­come eth­i­cal and cul­tur­ally sen­si­tive com­mu­ni­ca­tors.

SEGi’s com­pre­hen­sive pro­gramme also in­cludes in­tern­ships at well- known cor­po­ra­tions so that stu­dents have a holis­tic learn­ing ex­pe­ri­ence and are ready for the work­force. This will in­clude mod­ules that will help stu­dents have an edge upon grad­u­a­tion, in­clud­ing IT, Law and elec­tive cour­ses.

The de­gree is the per­fect step­ping- stone to a di­verse and ex­cit­ing range of busi­ness­re­lated ca­reer op­por­tu­ni­ties in: > Cor­po­rate Affairs > Cor­po­rate Com­mu­ni­ca­tion > In­ter­nal and Ex­ter­nal

Com­mu­ni­ca­tion Strate­gist > Event Man­age­ment > Pub­lic Re­la­tions > Dig­i­tal and So­cial Me­dia > Re­search > In­ter­nal and Ex­ter­nal Com­mu­ni­ca­tion Strate­gist Grad­u­ates can be com­mu­ni­ca­tions spe­cial­ists in busi­ness, in­dus­try, govern­ment and non- profit or­gan­i­sa­tions in such fields as me­dia re­la­tions, in­vestor re­la­tions, cor­po­rate ad­ver­tis­ing and em­ployee com­mu­ni­ca­tion.

For de­tails, call SEGi Univer­sity ( 03- 6145 1777 or 1800 887 344), e- mail askme@ segi. edu. my or log on to www. segi. edu. my.

sEGi’s Bach­e­lor in Cor­po­rate Com­mu­ni­ca­tions ( hons) de­gree trains stu­dents to be highly skilled com­mu­ni­ca­tors.

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