Training skilled communicators
CORPORATE communications is now a crucial component in any business. Employers are now on the lookout for skilled public relations practitioners who understand how contemporary societies work and interact with commercial and institutional forces.
The main role of corporate communications in a corporation is to strategise and execute effective communication plans to advance an organisation's mission, vision and profit by exploring the purposeful use of communication.
They are highly skilled professionals in the art of planning, problem- solving and persuading, with a sharp understanding of their audiences’ needs, tastes and interests. They know how to craft the right message and send it to the right audience at the right time.
SEGi University is among the institutions that offer a Bachelor in Corporate Communications ( Hons) degree. The goal is to educate students on the skills needed to apply strategic communication techniques in specific types of organisational settings.
Students will also explore crisis communication and learn how different communication tools ( print and online media, events, social network sites, newsletters, marketing campaigns) can effectively influence the public, which will lead them to become ethical and culturally sensitive communicators.
SEGi’s comprehensive programme also includes internships at well- known corporations so that students have a holistic learning experience and are ready for the workforce. This will include modules that will help students have an edge upon graduation, including IT, Law and elective courses.
The degree is the perfect stepping- stone to a diverse and exciting range of businessrelated career opportunities in: > Corporate Affairs > Corporate Communication > Internal and External
Communication Strategist > Event Management > Public Relations > Digital and Social Media > Research > Internal and External Communication Strategist Graduates can be communications specialists in business, industry, government and non- profit organisations in such fields as media relations, investor relations, corporate advertising and employee communication.
For details, call SEGi University ( 03- 6145 1777 or 1800 887 344), e- mail askme@ segi. edu. my or log on to www. segi. edu. my.
sEGi’s Bachelor in Corporate Communications ( hons) degree trains students to be highly skilled communicators.